Heather Bourque
1455 Parker Boulevard, Buffalo, NY- e:-______________________________________________
Objective:
Passionate businesswoman with a hardworking character and commitment to achieving success.
Education:
State University of New York, The College at Brockport, Brockport, NY
Bachelor of Science in Marketing, Graduation Date: May 2012
Recreation and Leisure Studies Minor
Work
Experience:
Creator & Owner, Safe and Sound Hound, (May 2018 – Present)
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Manages e-commerce store focusing on dog safety products
Responsible for all business activities including:
o Social Media (Facebook, Instagram, Pinterest)
o Email Campaigns (Klaviyo)
o Marketing/Advertising (Facebook Ads, Google AdWords)
▪ Facebook Ads
• Understand terminology used in the Facebook Ads Dashboard
• Analyze data and draw conclusions
• Ability to make strategic decisions to increase ROI based on data
collected
o SEO
o Website design and development (Shopify, Photoshop, Canva)
o Content creation
o Accounting
o Customer service
Monitor KPI’s daily to make strategic business decisions
Claims Business Analyst, Fidelis Care, Getzville, NY (June 2014 – December 2018)
• Working knowledge of Facets processing system
• Analyze claims and provider contract data to determine discrepancies
• Support several IT teams on various testing projects
• Perform root-cause analysis of claims payment issues and reduce missed claim payments
through the development and deployment of;
o Claims test scripts
o User Acceptance Testing
o Reporting
• Ensure timely and accurate responses to member complaints
• Utilize communication, problem-solving, decision making and analytical skills
• Positions held at Fidelis Care:
o Claims Processor (June 2014 - December 2014)
o Claims Review Analyst (January 2015 - June 2015)
o COB Representative (June 2015 – March 2016)
Counter Agent, Westover Car Rental, Cheektowaga, NY (April 2013-June 2014)
• Utilized excellent customer service and communication skills
• Managed marketing efforts for example;
o Discovered sales and marketing opportunities and worked closely with senior
marketing director to reach sales goals
o Initiated a marketing strategy to increase customer retention
o Developed designated rate codes for local businesses
Executive Administrative Assistant, Gaulin’s of Williamsville, Inc., Williamsville, NY
(September 2012-April 2013)
• Performed all administrative and clerical functions including;
o Bookkeeping, Accounts Payable, Customer Service
• Managed all marketing efforts including;
o Website and other internet marketing tools, for example, Amazon Local
• Utilize management, creativity, and decision-making skills
Leadership
Experience:
President, Theta Phi Chi Sorority, The College at Brockport, Brockport, NY (Spring 2009-Spring
2012)
• Positions held: Public Relations, Standards Board, Treasurer and Pledge Educator
• Facilitated and led Executive Board and Chapter meetings weekly
o Discussed sorority finances, recruitment efforts and philanthropic activities as well
as fundraiser plans and public relations events
• Engaged in educational and social activities that greatly enhanced my college experience
