HASSHAM YOUSUF
H# N-4284, Block 1, Metrovell 3rd, Gulzar-e-Hijri,
Sector 14-A, Karachi, Pakistan
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OBJECTIVE
A result oriented and self-motivated Brand / Marketing / BD Executive seeking a challenging and
stimulating environment with opportunity to use my experience to enrich my knowledge and enhance
my capability to contribute towards the achievement of organizational objectives by applying
professional skills and expertise.
PROFILE
Brand / Marketing Executive with extensive management experience. Strong interpersonal skills with
expertise in employee mediation and teambuilding. Innovative problem solver; developed and
implemented new service strategies to increase customer satisfaction. Completed my MBA in
Marketing with Bi-Majors in Supply Chain Management, having experience of around 6 years of in
diverse industry with Management, Business Development & Marketing department. Carried out
different activities like internal & external coordination, business meetings, presentations, planning,
budgeting, forecasting & other.
PROFESSIONAL ACHIEVEMENTS:
Planning & Implementation for Brand Development & Revamping of Dot Track (Pvt.) Ltd.
Business Process re-engineering with TQM of Tracking Services
Planning & Leading for the technical up gradation of services.
Designing & Implementation of ERP based on Oracle at The Academy Gulshan Campus.
Planning & Controlling of DCS (Document Controlling System) for convenient distribution &
tracking of documents.
ACADEMIC QUALIFICATIONS
MBA-Marketing (3.45 CGPA)
Iqra University (Aug 2013 to July 2016)
MBA-Supply Chain Management (Bi-Majors)
Iqra University (Jan 2017 to May 2017)
Bachelor of Commerce (2nd Division)
University of Karachi, 2013
FEATURED ACADEMIC PROJECTS
Thesis Proposal Work:
Recognition of Customer Loyalty: Arbitrating Effect of Commitment
and Corporate Image for the Cellular Industry of Pakistan
Qualitative Research:
The Impact of ERP systems on Supply Chain Management Process of
a Firm
E-Marketing
Re-Launching of Bake Parlor brand using Social Media tool
Advertising & Brand
Management
Presentation, Advertisement and Budgeted Report for Brand
Development for New Coffee Product
Marketing Management
3 days BTL activity for Product-Candia as Flavored Milk
Principles of Marketing
BTL activity of Target Sales for Dealon Pakistan
(http://dealon.com.pk/)
Strategic Marketing
Management
Brand Extension Project: Mountain Dew Adventurous Park
CV – Hassham Yousuf
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HASSHAM YOUSUF
H# N-4284, Block 1, Metrovell 3rd, Gulzar-e-Hijri,
Sector 14-A, Karachi, Pakistan
| E:-T:-
PROFESSIONAL EXPERIENCE
Dot Track (Pvt.) Ltd. | Assistant Manager (Marketing & Operations)
September 2016 to July 2017
Worked with vehicle tracking company involving as Brand developer & Marketing Executive. Was also
supervising & managing operational activities by carrying out Brand analysis, solutions and general
marketing expertise to help successfully revamp Vehicle tracking system. Working as management
Consultant and interact with different prospects web agencies & other vendors for the development
of Brand. Developing and implementing strategies for successive operations improvement, also for
new and existing products, and influencing all phases of marketing & Operations from design and
distribution decisions to advertising, PR & Operations.
Brand Development & Management:
Planning & implementation of:
o Brand development strategies for the business growth
o Rebranding & revamping of the brand
o Market approach & sales improvement strategies
o Planning & implementing Branding Activities
Submission of Proposal / Tenders & Quotes to different prospects & clients
Developing & managing sales team to meet the targets.
Training of product to clients, with the solutions provided as per their requirement.
Internal & external coordination for customer value creation & business growth.
Operations Management:
Successful Business Process Re-Engineered for Tracking services
Technical & product up gradation for agile services flow.
Different channels for distribution of the product to various cities of Pakistan.
Managing teams of Control Room Officers & related issues
Providing the first hand solution to continue un interrupted operations.
Iqra University | Assistant Accounts
August 2014 to September 2016
Worked as Assistant Accounts for Iqra University, was also responsible for supervising the
Admissions of different Campuses. Played role as accounts executive as well as part of
management in Iqra University (North & Gulshan Campus)
Osmani & Company (Pvt.) Ltd.| Asst. Business Development
February 2013 to August 2014
Worked as Assistant Business Development in the Pakistan's top leading Consulting Engineering
Firm, M/s Osmani & Company (Pvt.) Ltd., under General Manager (Business Development).
Responsible for different kind of activities including preparation of proposal, EOI documents,
presentations, administrative tasks, attend pre-bid meetings, prepare minutes of meetings and
communicates with local and international Clients & Consultants.
Engineering Consultants International (Pvt.) Ltd
Office Assistant (BD Department)
Jul 2010 to Jan 2013
Worked as an Office Assistant-cum-Computer Operator in ECIL under Sr. Executive
Director (Transportation) & Senior Manager BD on different projects and was responsible to assist
superiors in preparation of proposals, pre-qualifications and all kind of technical and
miscellaneous letters, reports, presentations, minutes of meetings, etc.
https://pk.linkedin.com/in/hassham-yousuf-76bb1330
CV – Hassham Yousuf
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