Hassan Cheema
Digital Marketing manager
House # A-3/257, Akhtar Colony,
Korangi Road,Karachi, Sindh 75500
Cell: - | Email: -PROFESSIONAL PROFILE
Results-focused Search Engine Optimization manager with a thorough understanding of social media, Google analytic, web master tool, on page SEO, off page SEO, content marketing, customer engagement, and community building strategies. Proven ability to drive sales gains and increase brand awareness, having the enthusiasm and ambition to complete projects to the highest standard.
Highlights;
Certified Analytic Platform Principles from Google
Certified Social Media Consultant from PNY
Areas of expertise
On Page SEO
Web Master Tool
Brand Building
Off Page SEO
Social Media Marketing
Strategy Planning
Google Analytic
Budgeting & Planning
Customer Engagement
Google Adword
Link Building
Process Reengineering
Google Search Algorithm
Local Listing
Google Panda/ Penguin
Google Map Listings/ Optimization
CRO
Keyword Research
experience & accomplishments
UBM TEchnologies pvt Ltd, Karachi, PK Oct, 2013 – Present
SEO/ SMO Manager
Developing and executing content marketing strategy from scratch.
Follow up and communicate with clients in order to make sure timely deliverables.
Implementing tools to enhance the overall productivity of the organization.
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
Help to create and support marketing content to socialize and use for social media purposes (e.g. Customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
Implement link building campaigns in coordination with client SEO goals.
Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
Research and administer social media tools in support of the clients’ social media strategy.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication with team and management in project development, timelines, and results.
Worked closely with marketing team to develop new social media strategy, replacing overt sales pitches with focus on engagement and customer care.
Led transition of company blog/ website in order to enable a number of employees to create and post content at will.
Developed engaging, viral content to build social media audience, including contests, original videos and crowd-sourced voting applications.
Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement. Conducted A/B tests to optimize all ads.
Audited content to identify SEO/traffic generation opportunities and then led team of freelance writers to create high-impact “cornerstone” content.
out source mantra, Karachi, PK Feb, 2012 – Sep, 2013
Search Engine Optimizer
An expert in Internet Marketing campaigns, specializing in Search Engine Optimisation (SEO), Search Engine Marketing, Social Media Marketing and Online Branding.
Maintains an excellent up-to-date knowledge of the major search engine algorithm and ranking criteria.
Highly knowledgeable in all aspects of Google Adwords, Yahoo Search Marketing & MSN Adcenter.
A demonstrable track record of giving top quality results.
Client-focused with advanced experience working with customers across the globe.
Experience of handling diverse online international freelancers/agencies.
Strong knowledge of web analytics & many other monitoring tools Researching the best keywords using tool as Google Adwords/ Keyword Planner, with less competition and high search volume for high Ranking of website.
Building On and Off page strategies for multiple projects.
KEY SKILLS AND COMPETENCIES
Ability to multi-task, react quickly to shifting priorities and meet deadlines. Proactive, confident and with a positive "can-do" attitude.
Able to clearly communicate technical data to non technical colleagues and clients. Continuously monitoring industry trends, technologies and standards.
Possessing all-round analysis and programming skills.
Methodical yet creative & having a proven ability for efficient problem solving. Excellent attention to detail both front and back end.
portfolio
www.bemea.com
www.galadarilaw.com
www.bigbrands.ae
www.mfood.ae
www.planettours.co
www.dealsouk.com
www.firstfreezone.com
www.telebrandsindia.com
www.surveytabs.com
www.hungry100.com
www.hairextensionspro.co.uk
www.kapellohair.com
www.interequip.com.au
www.web3mantra.com
www.sharingmantra.com
www.nirleponline.com
Academic EDUCATION
Bachelors in Commerce
karachi university
professional EDUCATION
Google Certified Analytic Platform Principles
Certified Social Media Marketer
Digital Marketing
On Page SEO
Off Page
PPC
SMM
personal information
Father Name :Arshad Iqbal Cheema
Marital Status :Single
Religion :Islam
Contact # :-
