Harsh Upadhyay

HARSH UPADHYAY Address : 172 Agava street, Brampton – L7A 4R9,Canada TEL : - Email:- SUMMARY • • • • • • Dedicated career of 5+ years in quantitative & qualitative market research – consumer insights, project management and data analysis Extensive experience in providing structured solutions, which calls for deeper understanding of critical business issues in multiple categories/ market by performing end to end consumer research Experienced in different sectors like banking, retail, consumer package goods, media and automobile Understanding of marketing processes: business planning, marketing strategy, advertising development, media, and promotions Handled varied research studies like product innovation, campaign designing and evaluation, concept testing, social media listening, brand track and media usage understanding Experienced in both client and supplier side of business CORE COMPETENCIES • • • • • Consumer Insights Project management Quantitative and Qualitative research Marketing strategy Data analysis – Clustering, factor analysis, multivariate analysis, regression, significance testing • • • • Market Research MS Office (Excel, PowerPoint and Word) Knowledge of Tableau and SQL Brand Management PROFFESIONAL EXPERIENCE ➢ • • • • • ➢ • • ➢ • • • • Consumer Insights Manager Dec 2018 to Jan 2021 ICICI Bank Responsible for consulting marketing and product team to help develop marketing strategy, gauging market potential, identifying potential customers and generating product specifications using consumer insights generated through research Designing and evaluating advertising campaigns on TV, social media and print media Conducted a large scale qualitative and quantitative research among start-ups in India which helped in launch of ‘iStartup’ by ICICI bank. It is first ever exclusive start up product to be offered by any bank in the country Conducted a series of product development research to develop features and communication strategy for business banking app called ‘Instabiz’ Undertook detailed business account customers usage and attitude study to help increase bank’s penetration in that segment Senior Research Analyst Oct 2018 to Nov 2018 IPSOS Research Pvt. Ltd. (transferred from GFK Mode) Recommended appropriate research solutions to the clients Conducted CLT method of research to identify ideal sugar free supplement among various test products Senior Research Analyst May 2015 to Sept 2018 GFK Mode Pvt. Ltd. Responsible for designing survey questionnaires, liaising with field teams, analysing primary data and preparing reports of detailed findings Consulted with client to understand business/marketing objectives and accordingly developed suitable research design Made presentations to client in easy to understand manner Handled brand track and ad hoc research on consumer packed goods, retail and media houses HARSH UPADHYAY Address : 172 Agava street, Brampton – L7A 4R9,Canada ➢ • • TEL : - Email:- Market research intern April 2015 to June 2015 Runwal Group Conducted end to end primary research to evaluate consumer perception towards real estate market in Mumbai Facilitated the launch of Runwal Group’s residential project EDUCATION ➢ Masters of Management studies (Marketing) 2013 - 2015 K J Somaiya institute of management studies, India (Equivalent to a post graduate diploma as determined by World Education Services in Toronto, ON) ➢ Bachelor of Engineering (Electronics) 2009 - 2012 Mumbai University, India (Equivalent to a Bachelor’s degree as determined by World Education Services in Toronto, ON) ➢ Diploma in Engineering (Electronics and Telecom) 2006 – 2009 Mumbai University, India (Equivalent to Secondary school diploma and diploma as determined by World Education Services in Toronto, ON) REFERENCES Available on request