Harsh Upadhyay

• Dedicated career of 5+ years in quantitative & qualitative market research – consumer insights, project management and data analysis • Extensive experience in providing structured solutions, which calls for deeper understanding of critical business issues in multiple categories/ market by performing end to end consumer research • Experienced in different sectors like banking, retail, consumer package goods, media and automobile • Understanding of marketing processes: business planning, marketing strategy, advertising development, media and promotions • Handled varied research studies like product innovation, campaign designing and evaluation, concept testing, social media listening, brand track and media usage understanding • Experienced in both client and supplier side of business