Hans William Tepfenhardt

CONFIDENTIAL & RESTRICTED WILLIAM TEPFENHARDT E-mail:-Mobile: - Madrid, Spain PROFILE SUMMARY Highly accomplished and results-driven Sales and Growth Marketing Leader with extensive experience in B2B/B2C/SaaS sectors leading high-performing marketing teams, including 35 Marketers at Amadeus (Travel and Hospitality sector). Proven expertise in driving enterprise business growth, optimizing sales pipelines, and developing robust partner marketing strategies across EMEA. Skilled in defining and implementing Brand engagements and improving Brand Salience. Adept at working with Partners in driving collaboration and joint go-to-market efforts with key industry partners. Demonstrated success in generating new leads, accelerating closed-loop lead processes, and executing largescale events both in-house and at industry conferences. Adept at planning and delivering top-class events with key customers, enhancing brand visibility, and fostering strategic partnerships. Recognized for flawless execution of impactful brand experiences, driving engagement, and ensuring seamless coordination with stakeholders to maximize business outcomes (20X ROI). Adept at leveraging a mix of programmatic advertising, LinkedIn Ads, CRM automation, and AI-driven insights, I specialize in crafting highly targeted, measurable campaigns that drive customer engagement and revenue expansion. I have extensive experience collaborating with cross-functional teams, including sales, product, and customer success, to create integrated marketing frameworks that deliver tangible business impact. My ability to combine creativity with analytics has consistently resulted in higher conversion rates, reduced acquisition costs, and improved return on marketing investment (ROMI). A strategic marketing leader, I excel at building and leading high-performance teams at Startups and Multinationals, driving global brand awareness, and spearheading enterprise-wide digital transformation initiatives. My expertise in developing and executing ABM strategies has enabled organizations to engage highvalue accounts effectively, leading to an increase in deal velocity and sales conversions. I am deeply passionate about using customer insights, data analytics, and innovative storytelling to create compelling narratives that resonate with target audiences and enhance brand positioning. With a keen understanding of the latest B2B marketing trends and emerging technologies, I am committed to pushing the boundaries of digital marketing innovation. Fluent in English and French, with professional proficiency in Spanish, I thrive in fast-paced, global environments, delivering results that align with business objectives and drive sustainable growth. PROFESSIONAL EXPERIENCE Amadeus IT (Madrid) VP Corporate & Field Marketing (Mar 2020 – October 2024) • • Strategic Ownership & Pipeline Impact: Defined and executed a bold, growth-centric marketing strategy across the EMEA region, fully aligned with corporate revenue goals. Owned pipeline forecasting and drove high-conversion activities to consistently exceed MQL and SQL targets across digital, field, and partner marketing. Team Leadership: Led and scaled a high-performing team of 35+ marketers across paid media, partner, and field marketing. Cultivated a high-performance culture grounded in OKRs, continuous learning, experimentation, and ownership. Hans-William Tepfenhardt CONFIDENTIAL & RESTRICTED • • • • • • Digital & ABM Execution: Delivered robust paid and organic growth through SEO, SEM, CRM, and account-based marketing. Rolled out a global ABM strategy with ROI attribution via A/B testing and RevOps alignment, accelerating deal velocity across high-value accounts. Campaign Optimization & Testing: Launched and optimized multi-channel campaigns leveraging a mix of paid, owned, and earned media. Increased lead conversion rates by 25% through rigorous experimentation, audience targeting, and performance analysis. Sales & SDR Alignment: Partnered tightly with SDRs and Sales Leaders to streamline lead handoffs and co-create pipeline-building strategies. Improved lead quality and conversion rates through iterative scoring models and shared KPIs. Partner Marketing: Built and activated standout co-marketing programs with top industry partners, generating significant pipeline impact and expanding Amadeus’ partner ecosystem. Reporting & Analytics: Owned the CMO dashboard to measure campaign impact, track attribution, and guide data-led marketing decisions. Worked closely with Revenue Ops to drive accurate forecasting and reporting to senior leadership. Event & Brand Engagement: Executed high-impact customer events and represented Amadeus at major EMEA travel industry conferences, ensuring brand excellence and demand generation with up to 20X ROI. LinkedIn (Singapore) Enterprise Account Director (Apr 2017 – Feb 2020) • • • • • • • • Played a pivotal role in expanding LinkedIn's presence in the B2B Tech sector across APAC, growing new client accounts by over 100% YoY, and leading the largest advertising accounts including Google Cloud, AWS, and Cisco. Led full-funnel marketing strategies that drove brand awareness, demand generation, and pipeline acceleration, contributing to an increase in client acquisition and customer retention. Developed and executed ABM strategies that targeted high-value accounts, delivering customized marketing solutions that resulted in significant ROI for clients. Awarded Rookie of the Year for delivering exceptional sales growth and for consistently overachieving sales targets. Customer-Centric Planning and Value Alignment: Excelled in aligning customer goals with LinkedIn solutions, leveraging data insights and market trends to validate investment and resolve client challenges proactively Stakeholder Mapping and Relationship Building: Mapped and strengthened relationships across all levels of client organizations, including C-suite, ensuring a multi-threaded approach that enhances client retention and supports account growth Strategic Territory Penetration and Forecasting: Developed and executed comprehensive territory plans and revenue forecasts, achieving quarterly targets by capitalizing on emerging opportunities within the B2B technology sector Cross-Functional Collaboration for Client Success: Worked with internal teams in CRM, product, and insights to provide solutions aligned with client objectives, driving joint accountability and optimal customer outcomes ADA Interim Country Sales Director – Indonesia (December 2016 – March 2017 • • Increased client revenue by 200% through the development of tailored sales strategies and digital marketing campaigns, leading to high-value customer growth. Led and nurtured a team of 10 Account Managers and Client Solutions Managers, empowering them to drive business growth through best practices and strategic client engagement. Provided hands-on support during client meetings, and conducted one-on-one coaching sessions to enhance their skills, foster professional growth, and improve team performance. Hans-William Tepfenhardt CONFIDENTIAL & RESTRICTED • • New Business Acquisition: Successfully acquired 2 major new customers by leveraging strategic sales initiatives, tailored solutions, and building strong relationships with key decision-makers. New logos acquired achieved over $1M USD in first year. Collaboration with Executive Leadership: Worked directly with C-suite executives to define sales targets and strategic priorities, aligning the team’s efforts with broader organizational goals. APAC Sales Growth Director (Jun 2016 – November 2016) • • • Led End-to-End Acquisition and Onboarding: Personally pitched, acquired, and successfully onboarded three new clients, driving $500K USD in net new revenue within the first year. This involved strategic negotiations, tailored solutions, and seamless integration, ensuring long-term client satisfaction and retention. Delivered a 3x increase in telco advertising business by onboarding key accounts and deploying targeted digital campaigns. Drove C-Suite Pitches Across APAC: Successfully pitched and onboarded the AdKnowledge Social Media and Digital Media Stack to C-suite executives at major telecommunications companies across the APAC region. Spearheaded efforts to enhance and strengthen the stack, driving improved media performance and greater alignment with clients’ digital transformation strategies. META(Singapore) Client Partner (Tech, Telco & Entertainment) (Mar 2014 – Jun 2016) • • • • • • • • Exceeded sales targets by consistently achieving over 100% revenue growth, scaling Facebook’s advertising business from $1.8M to $6M per quarter in 1.5 years. Designed and implemented multi-Facebook channel marketing strategies that drove key client objectives including device sales, subscriber acquisition, and app downloads. Developed strong relationships with key tech and telco clients, delivering tailored solutions that significantly improved their business outcomes. Led client education workshops to help clients and agencies understand the full potential of Facebook’s advertising platform, resulting in higher engagement rates and improved campaign performance. Solution-Driven Sales Strategy: Tailored innovative solutions across Facebook’s ad ecosystem, driving objectives such as device sales, retention and subscriber growth while adapting to unique client KPIs i.e. improving churn by 15% at an Indonesian Telco. Data-Driven Campaign Optimization: Leveraged data analytics to continually assess and refine campaigns, improving ROI and engagement by adapting strategies to real-time campaign performance, improved Cost Per Lead by 25% for an Asian Super App End-to-End Client Education Initiatives: Delivered ongoing workshops to client teams, enhancing their understanding and application of Facebook’s ad platform capabilities, which contributed to higher ad spend and deeper engagement Advanced Negotiation and Problem-Solving: Managed complex client negotiations and addressed pain points proactively, achieving above-target results in competitive, high-stakes environments Amobee (Singapore) Growth Sales Director (Nov 2012 – Mar 2014) • • • Led a team of 6 Account Managers/CSMs to drive new business for SingTel Group & Affiliates across Singapore, Indonesia, Philippines, Thailand, and Malaysia. As well as nurturing & growing existing business. Increased top line revenue nearly 600% in 6 months to near $5 Million SGD revenue annually Provided strategic insight to clients on how to best leverage Mobile Media to reach KPIs through presentations and workshops Hans-William Tepfenhardt CONFIDENTIAL & RESTRICTED • • Prepared media plans for Mobile Advertising campaigns for clients resulting in 10X growth in App downloads Optimized campaigns across networks to ensure best ROI for client with efficiency improvements of 35% on a Cost per Download Nokia Corporation (Aug 2006 – August 2012) Senior Marketing Manager (Singapore); App Store (April 2011 – Aug 2012) • • • • • Led the Apps ecosystem business for Nokia Southeast Asia for driving both downloads & revenues through merchandising and digital marketing campaigns Recognized as Key Talent for successfully leading digital marketing and merchandising initiatives that grew app downloads by 100% and revenues by 300%. Managed both the Marketing and Developer Ecosystem Regional Budgets which totaled roughly $1 Million USD on a half yearly basis Optimized digital display campaigns, resulting in a 50% improvement in cost per download (CPD), which led to higher efficiency and greater marketing ROI. Managed and optimized the marketing budgets for Southeast Asia and worked with regional partners to secure $2M worth of marketing exposure. Senior Marketing Manager (Finland); Video & TV, Gaming, App Store (Aug 2006 – Apr 2011) • • • • • • • • • • • • Led the strategic marketing efforts for the successful launch of Nokia’s Video & TV, Gaming platform, and App Store services, focusing on ecosystem growth and user engagement. Developed and executed the Product Marketing Strategy for all Service Ecosystems across consumer channels, ensuring comprehensive reach and alignment with business goals. Planned and delivered end-to-end digital marketing campaigns (including SEM, Display, Social, and Mobile Media) that drove millions of app downloads within the Nokia Store. Spearheaded campaign optimization efforts through data analysis, reducing cost-per-download (CPD) by 50%, significantly improving marketing ROI. Ensured services ecosystem visibility by driving the integration of our offering with our crossfunctional teams (Marketing Creation, Sales, Product, Developers) to integrate the ecosystem into multi-million-dollar global campaigns. Go-to-Market Strategy: Defined with Product Marketing the go-to-market strategies for product and service launches, ensuring effective market positioning and customer messaging. Conducted in-depth market research and competitive analysis, driving the development of compelling product value propositions and ensuring clear differentiation in the market. Led cross-functional teams to define product positioning and messaging, ensuring consistency across all marketing channels and enhancing customer engagement. Managed end-to-end product launches, from pre-launch planning (audience segmentation, targeting) to post-launch evaluation, driving increased product adoption and growth. Partnered with sales and regional marketing units to tailor go-to-market strategies for regional success, aligning global and local objectives. Leveraged data analytics to monitor campaign performance, identifying areas for optimization, and improving ROI on marketing investments. Led the relaunch of the N-Gage brand. Defined the brand positioning, messaging, and go-to-market strategy to align with Nokia’s broader multimedia vision. Spearheaded market research to identify key audience segments, crafted a compelling value proposition, and collaborated with product teams to ensure a seamless user experience. Executed global marketing campaigns to drive adoption and establish N-Gage as a premier mobile gaming platform EDUCATION MBA ESCP Europe Business School: Core Focus Marketing Hans-William Tepfenhardt CONFIDENTIAL & RESTRICTED B.S. Montclair State University: International Business & Marketing OTHER Languages Bilingual French & English; Spanish Professional Nationality American & EU (French) Interests Travel, Triathlon, Reading, Photography Other Skills Google Analytics, Qlik, Salesforce, Tableau, Power BI, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, Instagram Ads, GDN and more.. Hans-William Tepfenhardt