HANEEN AL-SHDIFAT
H: - | C: - |-
Professional Summary
A hard-working, Quick Learner, trustworthy and dependable business professional with the ability to work well
both independently and in a team. Creative, team player, persistent and people-orientated with a proven track
record in:
Achieving business goals, Achieving extensive growth in certification awareness and endorsement of
products in corporate and academic market within the MEMA region. Self-motivated and energetic with a
passion for both professional and personal success. I have a solid background and experience in operations,
P&L management, strategic planning. I’m Results-oriented person with strategic thinking and problem solving
with a track record of increasing revenue, High Autonomy in Execution, strong strategic planning and
program management skills including alignment of stakeholders and partners in a multicultural, multi country
environment. Excellent communication and presentation skills underpinned by a highly professional
approach.
Area of Expertise
Education and learning strategy: Ensure
that HP's software customers draw the
maximum benefit from their software
investment by running enablement and
MOC programs tailored for customers.
Business development, partner
alliances; consulting, program
management, new product
introductions, go to market planning.
Sales: Meeting and exceeding quota
targets, CRM, Sales force management,
Pipeline management, and Sales
promotions.
Implementation: was very successful
implementer, in the field of EHR (Electronic
Health Record) implementation, and was
playing vital role in implementing the
national electronic health project in Jordan
( Hakeem Program)
Work Experience
Regional Business Development Manager/SW Services (Middle East)
11/2015 - Current
eSense Software - Amman
Managing Customer Education Programs across Middle East.
Managing Key Vendors Relationship ( HPE , Microsoft , and VMware )
Managing Partner relationships (the partners we outsource to deliver projects for e-sense).
Managing the whole Company internal training Program.
Leading Route to market strategy.
Regional Business Development Manager /SW Services
(Middle East, Africa, Turkey and Greece)
01/2014 – 10/2015
HPE - Amman
Leading SW Education business (Services and Software) end to end for MEMA Region.
Ensuring that HP's software customers draw the maximum benefit from their software investment
by running enablement programs tailored for customers.
Leading Route to market strategy in educational sales, pipeline growth and forecasting accuracy.
Proactive working with the delivery team to improve delivery in the region- Promoting different
delivery models to meet customer demands.
Managing the direct Customer and partner Engagement. Actively Selling SW License Products ( ART )
in addition to selling SW Services
Exceeding Quota Targets and being one of the Best sales leaders In EMEA
Selling Education Software Licenses ( Adoption Readiness Tool)
Inside Sales Consultant for SW Services / (Middle East, Africa, Turkey and Greece)
HP - Amman
05/2012 to 01/2014
Fully Handling inside Education Sales for Software services across all Over MEMA Region with
Assigned Territory Quota.
Sales Pipeline Management, Integrated Account Development (Hunting & Farming) ,Account
Relationship Building, Leading promotion campaigns.
Account Planning, Margin Management, Attaining and exceeding Quarterly Targets and annual
Quote.
Supervising activities of other junior ISR's.
Inside Sales Representative for SW Services / Middle East
05/2011 to 05/2012
HP – Amman
Handling SW Services (Education) for ME commercial Accounts in ME Closing sales on assigned
products and with assigned customers.
Participating in promotion campaigns by handling outbound and incoming calls.
Applying standard policy for following up on customer questions and orders.
Building and maintaining solid customer relations that protect or expand HP's Installed base.
Maintaining sales reports and data reporting for pipeline management.
Executing opportunity and lead management.
Meeting and Exceeding quarterly targets and annual quota.
Working in assigned territory/ account.
VistA Clinical Application Specialist
01/2010 to 05/2011
EHS – Amman
A key implementer for the National Electronic Health Record Project in Jordan ( Hakeem ) Leading
the solution configuration and customization Of CPRS, the core package of VistA solution, to meet
the customer requirements, and building the production environment.
Electronic health record components design and configuration on a QA system.
Participating in collecting Functional and nonfunctional requirements from the stakeholders and map
it to the appropriate functionalities in the solution.
Leading both the unit and the integrated testing, starting from writing the tests scripts and the
acceptance criteria and ending with the execution of the testing and preparing the testing reports.
Education
Bachelor Degree: Computer Engineering - Jordan University of Science and Technology
Languages
Arabic- Native speaker. *English – Fluent (writing/reading/speaking). *Turkish-Fair (Speaking/reading).
Other Info
Date of Birth: 9th of March, 1986
Place of Birth: Turkey, Istanbul