Hadeel Marzouq

HADEEL MARZOUQ Mobile: - | E-mail:-Education: Upcoming UNIVERSITY OF CAMBRIDGE, JUDGE BUSINESS SCHOOL Master of Business Administration (MBA) - Concentration in Social Innovation ▪ ▪ 2014 - 2018 ▪ ▪ Experience: 2019 - 2021 Status: Enrolled and joining the class of- in September Duration: 1 year (Sept 2022 - Sept 2023) NEW YORK UNIVERSITY OF ABU DHABI Bachelor’s degree ▪ ▪ Cambridge, UK Abu Dhabi, UAE Major: Economics (Finance specialization), Minor: Psychology Study Abroad: NYU Sydney (Jan 2016), NYU Madrid (Spring 2016), NYU Shanghai (Jan 2017), NYU Stern School of Business - New York (Spring 2017) GPA: 3.60/4.00 Clubs: TEDxNYUAD (Head of Logistics & Speaker Training), NYUAD 2010 Fund (Fund Coordinator) EMAAR PROPERTIES PJSC Project Lead – Emaar Digital (Data & Analytics Strategic Projects) Dubai, UAE Data Science: ▪ Launched the data science team in collaboration with the Director of Data Analytics alongside a 2020 strategy focused on personalization and customer profiling ▪ Ensured successful deployment of the company’s first personalization model to 50K+ app users ▪ Achieved a 12% increase in cinema ticket purchases through targeted app marketing, measured through a controlled A/B test and scaled app roll outs ▪ Coordinated between 3 data scientists and multiple business owners to plan and execute on 5 new projects across the properties, hospitality, and entertainment sectors ▪ Expanded work scope into internal HR data related projects including top talent identification and learning & development (L&D) needs analysis which led to a 2 year L&D strategy and curriculum Customer Intelligence: ▪ Created and monitored project plans, resource, and budget allocations for the implementation of a new surveying tool which will decrease manual reporting hours by 40% ▪ Analyzed transactional and behavioral data to generate customer segments allowing for an increase in sales by 10% through targeted and personalized marketing campaigns 2018 - 2019 PWC DIGITAL SERVICES Digital Consultant ▪ ▪ ▪ ▪ Additional Skills and Interests: ▪ ▪ ▪ ▪ ▪ Dubai, UAE Collaborated with a team of 3 business analysts and 8 developers to implement a Salesforce CRM system for AFZ, which completely digitized Free Zone services and reduced customer walk-in rate by 25% Evaluated the business’s current pricing model and advised on integration strategies between the Finance and Digital teams to streamline revenue sources and make the payment process more efficient Built long-term business relationships through leading client-facing interactions such as demos, business requirement gathering sessions and training workshops Engaged in project management functions such as project planning, task distribution, resource allocation and timeline management to increase transition efficiency between phases and organize product delivery Volunteer Work: Impact Consulting (pro bono consulting projects for social enterprises and NGOs) Ashrafieh Renovation Program (home and shelter for those in need), Operation Smile (facilitating treatment for children with cleft palates) Digital Experience: Python, PowerBI, BigQuery, Google Analytics, Tableau, Salesforce.com, STATA for Data Analytics, Microsoft Project, Microsoft Office Independent Courses: Data Analyst in Python Career Track Certification (DataCamp; Ongoing) Languages: Arabic (Native), English (Fluent, IELTS score: 8.5/9), Spanish (Intermediate) General Interests: Hiking, Reading/Learning about World History, Mental Health Awareness