Hadeel Marzouq

I have worked as an analytics project lead and consultant for over 3 years, with experience ranging from digital transformation to Data Science services. My involvement in projects goes from ideation to implementation, with solutions in Free Zones, Properties, Hospitality, Entertainment and Malls sectors.

My core skills include strategy roadmapping, project management, research and analysis. I am detail-oriented, organized and try my best to find the most efficient and scalable solutions to business problems. I am a people-oriented leader and value communication and transparency above all.

You can view some of my recent work through:

https://app.datacamp.com/workspace/w/a8abfff5-e359-4db2-9122-f0e29879ef92

https://app.datacamp.com/workspace/w/2167beff-e33c-4026-bc19-4bf48644a659

Project highlights include:

1. Advisory and implementation of a CRM system to reduce manual processing

2. Personalization of app and web products across Entertainment and Retail sectors

3. Customer segmentation to support marketing strategies for social media and email

4. Customer experience transformation through pain-point analysis, complain management centralization and more

5. Consolidation of employee/project data and creation of a model to boost data-driven HR initiatives

6. Ideation of a Top Talent identification scheme and a recognition & reward program which follows

7. Analysis of employee and project setbacks which led to a company-wide Learning & Development strategy and curriculum