GUISCARDO
URSO
DEDICATED PROJECT MANAGER AND MARKETING PROFESSIONAL
--
guiscardo.urso
Milano, Italy
EDUCATION
Bachelor Degree,
Business Law
Università degli Studi
Guglielmo Marconi
LANGUAGES
Italian – Native Speaker
English - C1, certified by
British Council
Engaging leader with strong experience managing diverse and
global teams | Committed to seeking solutions | Thrive in deepdive analysis and complex problem-solving | Excel at leading
results-driven marketing programs | Experienced strategic planner
| Proven history of turning challenges into opportunities | Skilled in
building strong collaborative teams
WORK EXPERIENCE
HEAD OF MARKETING AND SALES – YOGA HEALER
-
• Led the marketing and sales programs and teams to deliver sales
worth $2.1M USD with a $50,000 marketing budget.
• Reversed negative sales trend (down 20%) through the creation,
implementation, and measurement of marketing initiatives: e-mail
campaigns (1,000 leads/month), social media, and paid
advertising.
• Developed brand guidelines for all marketing materials.
• Analyzed industry competitors to identify gaps in current
marketing strategy and define growth opportunities.
• Directed the marketing and sales teams: recruitment, selection
of staff, and management of workflow.
HONORS
2016
European Charlemagne
Youth Prize, First Prize
Speaker at Youth Speak
Forum, Milano
Medal of the President of
Italy for the Youth Speak
Forum, Milano
Speaker at EBBF Event,
Milano
2015
AIESEC Italy representative at
United Nations Headquarters,
New York City
2014
PwC Excellence Award
2013
PwC Entrepreneurship Award
PROJECT MANAGER – BARNYARD CREATIVE
-
• Managed multidimensional application development projects
requiring strong communication between all internal partners
(technical, legal, business) and external stakeholders.
• Implemented design process and timeline improvements for the
client, Nivea, to ensure successful project execution.
• Utilized the Agile method to manage complex development
projects with 15 global developers. Two examples follow.
• Led the development of the SoHappy app for Sodexo that
launched in Milan and later expanded across Italy.
• Directed the development of web-based portals for the client,
Sotheby’s. Iterations were completed for Milan, London, Geneva,
and Paris.
CONSULTING ASSOCIATE – BPD ASSOCIATES
-
• Consulted on marketing strategy and strategic planning.
• Oversaw the product development and launch of a new program,
Entrepreneurs’ Business Builder, a 12-week intensive program that
assists and empowers female entrepreneurs.
• Developed a comprehensive marketing strategy that included the
launch of the company website.
GUISCARDO
URSO
RESULTS-DRIVEN PROJECT MANAGER AND MARKETING PROFESSIONAL
PROFESSIONAL
DEVELOPMENT
2017
Software Processes and
Agile Practices – Coursera
Kevin Mitnick Security
Awareness Training –
KnowBe4, Inc.
2016
Brand and Product
Management at IE Business
School – Coursera
Intro. to Marketing at
University of Pennsylvania Coursera
TOOLS
- Infusionsoft – JIRA
- HubSpot - MailChimp
- GetResponse - Asana
- Basecamp - TeamWork
- Smartsheet - Google Suite
- Leadpages - Instapages
WORK EXPERIENCE CONTINUED
COUNTRY MANAGER – AIESEC (ITALY-
• Responsible for the general management of the National
Office of AIESEC in Italy, which consisted of 19 local
branches and 1000 associates (www.aiesec.it).
• Directly led an internal team of 14 individuals from different
nationalities and 20 Branch Managers in Italy.
• Managed strategic partnerships with national partners: PwC,
KPMG, Carter&Benson, UnrealPRO, ADiValue.
HEAD OF OPERATIONS AND ORGANIZATIONAL DEVELOPMENT - AIESEC
(ITALY)
04.14 – 06.15
• Created the Organizational Development strategy at the
national level to drive core activities and organizational
growth.
• Performed comprehensive business analysis and identified
opportunities for improvements.
• Developed and implemented the expansion strategy for new
chapters in Brescia, Verona, and Florence.
• Produced and delivered a national education strategy and a
coaching system for 800 employees and 19 Branch
Managers, respectively.
BRANCH MANAGER - AIESEC (ITALY)
04.14 – 06.15
• Managed the executive team of five individuals.
• Represented AIESEC Trieste and the Local Chapters in
corporate, university, and special events, including global
meetings in Turkey, Egypt, Poland, and Italy.
- Wordpress -Google Analytics
– FB Ads Business Manager
ADDITIONAL EXPERIENCE
INTERESTS
INTEGREAT
2016
• Supported the integration of refugees and asylum-seekers
through the “KAMA Wien” in Wien.
Volunteering - Travelling
Cooking - Wellness - Art
DISCOVER EGYPT – AIESEC EGYPT
2013
• Visited and researched several NGOs in Egypt to build further
understanding of how NGOs in Egypt work.
CUIT – CULTURA E MANIFATTURA
• Participated on a fully-sponsored scholarship.
LINKEDIN
linkedin.com/in/guiscardourso
2013
EVENT COORDINATOR – TRIESTE NEXT
2012
• Welcomed conference speakers and provided information to
attendees.
