WORK EXPERIENCE
AIM FOR PHARMA
Business Development Consultant | 2025 – Present
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GUADALUPE LÓPEZ
AVCI
KEY ACCOUNT & BUSINESS
DEVELOPMENT MANAGER
SERMO
Senior Director of Business Development – Strategic Accounts | 2017 – 2023
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PROFILE
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Executive with over 15 years of
international experience in
business development, market
research, and key account
management. Passionate about
trend analysis, comparative
studies, and the real impact that
well-executed research has on
strategic decision-making. Expert in
coordinating qualitative and
quantitative projects across sectors
such as healthcare, FMCG, and
technology. Effective
communicator, results-oriented,
and strongly client-focused.
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CONTACT INFO
Conducted commercial opportunity mapping across industries such as PIMs,
software development, e-learning, consultancies, and data collection agencies
targeting the pharmaceutical sector, with a focus on Europe and the US.
Proactively generated qualified leads and engaged decision-makers via
multichannel outreach (email, LinkedIn, industry events).
Designed customized proposals based on client needs.
Worked closely with executive leadership to define strategic client segments
and refine go-to-market messaging.
Created and delivered tailored pitch presentations for key company accounts.
Developed and implemented sales strategy using CRM tools including
Salesforce.
Provided comprehensive client support, including in-person meetings to foster
long-term relationships.
Fostered collaboration across cross-functional teams (customer success,
project management) to drive consistent business growth.
Reviewed Statements of Work (SoWs) post-negotiation to ensure project
alignment with expectations and deliverables.
WorldOne / SERMO
Key Account Manager – Quantitative Research & Bidding | 2012 – 2016
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Coordinated pricing and bidding strategy for quantitative and qualitative
research proposals, tailoring budgets to client specifications.
Conducted feasibility analysis using internal databases and tools for large-scale
healthcare studies.
Managed accounts for market research agencies, consultancies, and
pharmaceutical marketing teams across North America, Germany, UK, France,
and India.
Led training for over 20 new team members across Mexico, Barcelona, and
Lithuania, reducing onboarding time by 50% and increasing productivity by
40%.
Played a pivotal role in smooth project transitions and client communication
throughout the lifecycle.
MOBILE: -
EMAIL:-
Kantar Millward Brown
Research Executive – International Project Management | 2006 – 2008
HTTPS://WWW.LINKEDIN.COM/IN/
MLOPEZAVCI
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LANGUAGES
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Spanish: Native
English: Advanced (C1)
Turkish: Upper-intermediate (B2)
HARD SKILLS
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Microsoft Office (Excel –
intermediate)
CRMs: Salesforce, HubSpot,
FreshSales, Lusha, Apollo
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Managed international research projects for clients including Coca-Cola,
Nestlé, Unilever, and Duracell, ensuring 95% on-time delivery and high client
satisfaction.
Oversaw logistics, fieldwork coordination, data checks, and final report
delivery.
Prepared project reels, reviewed and translated questionnaires and
interviewer reports, and performed on-site quality checks.
Daily coordination and negotiation with Client Service and Operations
(Fieldwork, Coding, Data Processing).
EDUCATION
Global MBA in Fashion Business Management | 2023 – 2024
ESDEN Business School, Madrid, Spain
Bachelor’s Degree in International Relations | 1999 – 2004
Universidad de las Américas (UDLAP), Puebla, Mexico
