Guadalupe Lopez

Executive with over 15 years of international experience in business development, market research, and key account management. She has a passion for trend analysis and comparative studies, and she understands the impact that research has on strategic decision-making. Her expertise includes coordinating qualitative and quantitative projects across various sectors like healthcare, FMCG, and technology.

Effective communicator, results-oriented, and client-focused, in my current role as a Business Development Consultant at AIM FOR PHARMA, I conduct commercial opportunity mapping and generates qualified leads for the pharmaceutical sector. Before this, as a Senior Director of Business Development-Strategic Accounts at SERMO, I created and delivered tailored pitch presentations, developed sales strategies using CRM tools like Salesforce, and fostered collaboration across cross-functional teams. I also provided comprehensive client support and reviewed Statements of Work (SoWs). My experience also includes a role as Key Account Manager at WorldOne / SERMO, where I managed pricing and bidding strategies for research proposals and conducted feasibility analysis for large-scale healthcare studies, while led training for over 20 new team members, which reduced onboarding time by 50% and increased productivity by 40%.