Grace Samira Zubairu-| -
www.linkedin.com/in/gracezubairu
SUMMARY
Social media manager with 5+ years of experience creating, implementing, and optimizing social
media strategies for companies and brands. Relentlessly focused on generating new revenue through
the use of social media. Ready to bring this energy and commitment to your company.
Skills
• Excellent Written Communication
• Ability to deliver creative content (text, image,
and video)
• Proven work experience in social media
• Social Media Analytics
• Familiarity with web design
• Canva
• Social Media Performance Algorithms
• Creative storytelling & writing
• SEO
• Excellent copywriting skills
• Knowledge of online marketing channels
• Strategy & Brand Development
• Digital Marketing
• Instagram, Facebook, Twitter
• Google Analytics
• Google Workspace
Experience
Social Media Manager
Oct 2019 - To Date
Community Mart - Abuja, Nigeria
● Managed all social media presence and content on multiple platforms for Community
mart(Springs Coconut Products).
● Generated, edited, published, and shared engaging content (e.g. original text, photos, videos,
and news), resulting in an increased followers base and thereby increasing customers and
sales.
● Set specific objectives and report on ROI.
● Designed and implemented a social media strategy to align with business goals.
● Communicated with followers, responded to queries in a timely manner, and monitored
customer reviews.
● Oversee social media account designs (e.g., Facebook timeline covers, profile pictures, and
blog layouts).
● Implemented SEO and keyword research, helping drive total site traffic up by 70%
● Suggested and implemented new features to develop brand awareness, like promotions and
competitions.
● Stayed up-to-date with current technologies and trends in social media, design tools, and
applications.
● Collaborated with other teams, like marketing, sales, and customer service to ensure brand
consistency.
● Scheduled social media posts using applications such as Buffer, Canva, and Meta business
suite
Social Media Marketer
Jun 2017 - Feb 2019
Mimig Solitaire - Abuja, Nigeria
● Built and managed the company’s social media profiles and presence, including Facebook,
Twitter, and Instagram.
● Established "the voice" of the brand with social media, blogging, and content development
devoted to the retail industry.
● Monitored and engaged in relevant social discussions about our company, competitors, and/or
industry, both from existing leads and customers as well as from brand-new audiences.
● Tracked, measured, and analyzed all initiatives to report on social media ROI.
● Ran regular social promotions and campaigns and tracked their success.
● Created shareable content appropriate for specific platforms to drive traffic and customer
engagement.
Social Media Manager/Customer Support
May 2016 - June 2017
Dunes Investment and Global Services, Abuja- Nigeria
● Redesigned the company's social media pages, resulting in an increased follower base and
thereby increasing customers and sales within 12 months.
● Managed the company’s website and blog by updating them with relevant posts.
● Directed the company through a complete rebuild while maintaining clients and increasing
profit by 50% in the second quarter of 2016.
● Kept the company’s calendar up to date and managed the director’s email.
● Achieved a consistent meeting of the monthly clothing sales quota.
● Communicated with followers, responded to queries in a timely manner, and monitored
customer reviews.
● Scheduled social media posts using applications.
● Planned and created a robust social media presence to support sales and marketing teams.
● Doubled website traffic from 12,000 average visitors to 29,000.
Education
Professional Certification: Social Media Marketing
Institute of Management, Technology & Finance(MTF) Lisbon.
Certificate: Project Management
Open University, Uk
Specialized Certificate: Virtual Assistant
ALX Africa
Professional Certification: Technical Support Fundamentals
Coursera.org - California, USA
Bachelor of Science: Agriculture
Ahmadu Bello University - Zaria, Kaduna, Nigeria
LANGUAGES
● Hausa - Native
● English - Expert
Dec 2023
Jun 2023
Jul 2022
Jun 2022
Aug 1995
