Glen Spurrier

-Glen- Strategist, Creative, Originator, Transformer & Optimizer An inspiring creative leader with extensive experience across B2B, B2C for CPG products in; Digital, Social, Visual Merchandising, Store Design, Packaging, Multi-Channel Campaign Development and Advertising An end-to-end creative expert, engaging & influencing key business stakeholders throughout the business process, ensuring alignment to business, communication & creative strategies, supporting all ongoing operational and business requirements Proven track record of translating business needs into tangible, cost-effective solutions across all business sectors, developing the strategy, design and executional plan to meet all deliverables, surpassing expectations Pragmatic in the application of best-practice and design thinking methodologies ensuring the achievement of design and communication objectives, through leadership, direction, mentoring and hands-on expertise Adept at exploring, developing and engineering exciting and meaningful marketing and consumer experiences that add value to both customer and company alike A high impact, multi-disciplinary team builder, coach and mentor passionately developing and building people and teams through active career development, leadership and coaching Established record of creating and clearly sharing a unique, highly strategic vision across diverse global organizations through; collaboration, leadership, structured governance and effective communications skills. KEY SKILLS & BUSINESS CAPABILITIES STRATEGIC & INNOVATION LEADERSHIP OPERATIONAL MANAGEMENT Strategic Partnership Development Collaborative Team Leader Business Value, Case Creation, Realization & Understanding Catalyst for Ideation, Innovation and Change Strong Budgeting, Forecasting, Cost Centre Management Organizational/ Human Capital Change Management Strong, Empathetic Leader Operational Planning and Implementation Cross Functional Strategic Engagement & Communications PMO/ Technology Consulting & Implementation Global Delivery Excellence/ Execution Team Builder, Developer, Motivator and Manager PROFESSIONAL EXPERIENCE FOUNDING PARTNER | Kerning LLC | USA June 2018 - Current Responsible for Creative Direction, Agency and Client Management, Design and Realisation High Impact Design & Brand Experience, developing Visual Communication Strategy & Design for multiple cross-category clients External Auditor and Consultant on Creative Processes, In-house make-up, agency requirements & creative budgeting Provide direction on Mechanical Development, Print Production, agency selection, direction & management Provide embedded and sub-contracted full-service, in-house agency services for numerous cross category clients HEAD OF CREATIVE | Crabtree & Evelyn | London UK, Boston MA & Woodstock CT, USAMay 2016 - May 2018 Responsible for all aspects of Creative: Direction, Strategy & Execution across Print, Retail, Digital & Packaging Design Directed the re-invention of an iconic, global brand across Advertising Campaigns, Store & Packaging Design Defined the Brand, Experience, Innovation and Visual Communication Strategy Redesigned & relaunched the complete global portfolio within extremely tight timelines increasing sales by 8% Developed and inspired a design-centric organization, perpetuating the importance of design thinking, management & branding Sourced & Implemented a Global Print Sourcing & Management capability, reducing costs by + U$ 0.75MM Embedded Creative Strategist within the Sales and Marketing organisations to better integrate and fulfil their needs Rebuilt, lead and inspired the Global Creative In-house multi-disciplined design structure hiring a balance of internal and external resources for all media types and cross functional departments Developed brand-equity manuals, providing the flexibility, inspiration & governance to effectively manage brands Developed a vision for the brand and creative teams, establishing the strategic governance and creative direction for; Brand Architecture, Positioning, Form Language, Packaging and Communication Design Developed and managed all integrated processes for cross-functional teams; Legal, Regulatory, MRD, R&D, Manufacturing, Sales and Marketing, Advertising, Promotional and Packaging Agencies Defined the “Value” of each media channel (advertising, promotion, social etc.) and the appropriate message for each Developed and Launched annual Brand Campaigns across the globe for all major seasonal and promotional activities HEAD OF CREATIVE VP Creative Marketing | Kao | Cincinnati OHSeptember 2009 – April 2015­­­­ Responsible for all aspects of departmental management, creative direction, strategy & tactics Designed & published the strategic vision & operating procedures for brands, creative and cross functional departments Directed multiple global design/advertising campaigns and all domestic marketing & sales materials for the US retail market Established in-house Media Production team of creative director, hired a seasoned creative producer and production secretary revolutionising content development and management, cutting media production costs by 60% across the board Identified, selected and managed all external creative agencies; Advertising, Packaging, Promotion and Social Launched “Design Thinking” and annual “Branding and Innovation Days” co-hosted by in-house and external agencies Developed a Career Progression tool kit charting personal development, education and experience requirements Identified & Implemented a corporate-wide PLM application reducing project lifecycles by 30% saving U$ 800k within 6 months Restaged 4 major brands in 2 years, developing the positioning, packaging and launch campaigns for each (Jergens, John Frieda, Ban and Biore) Developed Form-language definition and protocols to support brand and product architecture development Instituted in-house budget planning and financial management, reducing operating costs by U$1.2MM Further integrated headcount & operating costs by U$0.5MM annually while adding additional capabilities Restructured the global in-house organization, redefining Competencies, Roles & Responsibilities & expanding Capabilities through training, education, redundancies, development and hiring expertise in, where needed Reformatted Global Media Asset; Development, Usage, Rights Management and Distribution EARLIER CAREER DETAILS (Detailed information available upon request) Sep 04 to Jun 07Global Creative DirectorAlberto Culver IntlUSA Oct 99 to Sep 04Design/Communications Manager Alberto Culver IntlUK Jan 98 to Sep 99 Senior Designer Rothmans International (B.A.T.)UK Jan 97 to Dec 97Creative Art DirectorAristos MarketingSouth Africa Jan 89 to Dec 96UniversityNelson Mandela UniversitySouth Africa Jan 87 to Dec 88Military ServiceRank obtained: CaptainSouth Africa EDUCATION & QUALIFICATIONS Batchelor Graphic Design: Nelson Mandela University, South Africa Batchelor Building Arts/Architecture (Incomplete): Nelson Mandela University, South Africa TECHNICAL SKILLS Adobe Creative Suite: Illustrator, InDesign, Photoshop, Acrobat Pro, Premier, Muse, Dimension Apple: Keynote, Numbers, Pages, Logic Pro Microsoft: Power Point, Word, Excel, Outlook PATENTS "Exo-skeletal" Container design, US Patent D804,950 S Issued 12/12/17 PERSONAL & VOLUNTEER EXPERIENCE Jan 2010 to Sep 2017Recreational Soccer Coach Indian Hill Recreation Commission Cincinnati, Ohio Jan 1991 to Dec 1998Semi-Professional MusicianSouth Africa ADDITIONAL INFORMATION American, & British & South-African CitizenExcellent references available on request