When designing for a client the most important element for me about any project is about "Getting it right, versus getting it done". As a creative I have three masters; you, your brand and your consumer and if I do my job really well, I get to make all three happy.
I hope to share with you the wealth of knowledge I've gained across print to pixel to packaging and beyond and look forward to hearing from you.
Over 20 years of experience within CPG and Private Label Channels developing Brands and Products for the Personal, Home and Beauty Care categories directing global brands such as Crabtree & Evelyn, Tresemme, John Frieda, Andrew Jergens and many more...
A brand strategist and designer able to develop: Consumer, Product & Positioning Strategies, Brand & Product Architecture, Design, Development and Maintenance. An in-depth knowledge and tactical experience within all print processes and mechanicals development