Gladelyn Francia

GLADELYN FRANCIA https://www.linkedin.com/in/gladelynfrancia https://bit.ly/VAportfolios PROFESSIONAL SUMMARY Highly organized and proactive Executive Assistant and Client Support Professional with 13+ years of experience in administrative support, customer service, data management, and virtual office operations. Adept at managing executive schedules, coordinating travel, performing targeted research, and maintaining CRM systems. Skilled at streamlining workflows, creating SOPs, and supporting business development initiatives for clients across multiple industries. CORE SKILLS AND EXPERTISE Customer Service Virtual Assistance Email Management Project Management Internet Research Lead Generation & Outreach Management Calendar Management Data Entry E-commerce Management CRM Management Invoicing Personal Task Management WORK EXPERIENCES EXECUTIVE ASSISTANT Deserrie Perez, LinkedIn Global Client Director | August 2024 – January 2026 Compiled and organized conference and travel details in shared Google folders for client access. Prepared executive summaries highlighting key information for travel, business decisions, and research topics. Created and maintained a comprehensive project tracker with Vision & Goals, Action Items, Systems & Tools, Recurring Responsibilities, Contact List, and Networking; monitored progress and supported implementation. Conducted targeted research on companies, market developments, and strategic updates; delivered weekly executive summaries covering financial performance, executive changes, product launches, and market wins. Managed client travel and calendar, booking flights up to three months in advance while optimizing points, credits, and budget; updated confirmed itineraries in personal and work calendars to avoid conflicts. Maintained schedules, provided weekly summaries, resolved scheduling conflicts, and sent timely follow-up reminders. Coordinated meetings via email and LinkedIn, arranging virtual or in-person sessions for business discussions. Researched and ordered client-approved gifts, tracked orders, and ensured timely delivery for networking purposes. Conducted research on key personalities and potential job opportunities; created SOPs for documentation and future reference. CLIENT SUPPORT OFFICER Aspire Property Advisor Network | March 2021 to January 2026 Managed and responded to customer service emails from real estate brokers, advisors, land agents, and clients. Categorized and routed emails to appropriate folders and departments for efficient workflow. Uploaded documents and property photos, created key dates, tasks, and notes for property listings. Modified property statuses and ensured records were updated and maintained in internal systems. ADMINISTRATIVE ASSISTANT 317 Labs Inc. | February 2020 – June 2023 Coordinated calendar schedules for Account Executives and set meetings with potential leads. Handled approvals and scheduling for SMS marketing software installations. EDUCATION De La Salle University Bachelor of Science in Commerce, major in Entrepreneurship, 2004 Compiled and emailed Overall Brand Reports to Customer Service Management regularly. Addressed billing and accounting inquiries via email and sent billing reminders. Managed customer databases in Salesforce, including uploading service agreements. Sent pre- and post-installation communications to clients via email. Created and configured client accounts for SMS marketing services according to SOPs. Collected and organized email addresses, scheduled outreach campaigns, and maintained Accounts Receivable sheets for accurate financial tracking. Generated invoices, subscriptions, and validation links via Stripe; processed credit card payments and monitored outstanding balances. Sent timely payment reminders and supported customers in resolving billing issues. VIRTUAL OFFICE MANAGER Abba Appraisal | January 2017 – January 2023 Assigned appraisal tasks to clients and appraisers, ensuring clear communication of property addresses and priorities. Maintained and updated Trello boards and lender platforms with appraisal status and progress updates. Created and managed workflows and completed appraisal forms to streamline operations. Shared completed appraisal documents via Dropbox and scheduled due dates in Google Calendar to ensure deadlines were met. DATA ENTRY SPECIALIST Various Clients and Companies | October 2013 – January 2026 Collected, researched, and verified data from primary sources, company websites, directories, and professional platforms such as LinkedIn and HealthTap. Updated and maintained CRM systems (Salesforce, Karma, and other client databases) with accurate contact details, roles, mailing addresses, and business information. Created and organized spreadsheets and databases for doctors, schools, dentists, lawyers, accountants, financial advisors, brokers, and conferencerelated contacts across US, Canada, and Australia. Performed lead generation, identifying key decision-makers such as CEOs, Presidents, Business Development Managers, and medical professionals. Monitored Accounts Receivable sheets and uploaded service agreements into CRM for customer tracking. Developed SOPs for lead gathering and CRM usage to streamline processes. Conducted industry-focused research for conferences, associations, organizations, and medical facilities to support client outreach and business development.