Giorgia Reda
Marketing Manager
Barcelona, ES
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https://www.linkedin.com/in/giorgia-reda-37ba8a20/
ABOUT ME
EDUCATION
Strategic, learner, connector.
I am able to see the big picture about the business situation, connecting the dots in a
creative way. I go beyond common places & way of thinking, easily catching all the
possibilities behind a strategic decision and find innovative solutions. I am very sensitive
on catching consumer insights and translate them in marketing opportunities.
I like to create a good and emphatic working environment around me. I am an active
listener, I coach and inspire people that work with me to overcome themselves and reach
the objectives
Master of Science in Marketing
Management
2009 Università Commerciale L.
Bocconi
108/110
Bachelor's Degree Economics
2007 Universita’ Studi di Perugia
110/110
SKILLS
COMPETENCES
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Marketing Strategy and Business
Development
Brand management
Comms strategy
Consumers trends & insights
Entrepreneurships
Flexibility
Fast learner
Project and People Management
Stakeholders management
Comms agencies management
Active listener
Strong communication skills
Action oriented
Manage complex situation
Able to work and deliver in fast
international environment
CERTIFICATIONS
COURSES
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WORK EXPERIENCE
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Reckitt
Benckiser
Barcelona
Nov 2014
March 2018
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Henekl Italia
Milano
Mar 2013
Nov 2014
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LANGUAGES
Henekl Italia
Milano
Dec 2010
Mar 2013
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Zampediverse
Milano
Dec 2009
Dec 2010
I directly managed the Profit and loss and the budget of the brands
under my responsibility
Builder of the yearly brands marketing strategic plan and
responsible of their implementation
I managed to reduce brands cannibalization and increase topline in a
profitable way, boost market share by 1, 5 % pts., consumer
penetration by 10% as also equity indicators.
Pricing and sizing strategy
Promo and channel strategy
Development of new NPDs pipeline
Re-positioning of 2 brands
I developed a new brand integrated campaign: new copy
development, co-branding activity and digital strategy that led the
brand increase internal sales, trade and consumers consideration.
I managed and supervised 2 interns and a junior brand
Brand Manager
PERSONAL INTERESTS
Cooking, wellness & health , yoga,
meditation, oriental philosophies,
travelling, art, music.
Directly reporting to the International Marketing Director and
managing a team of Senior Brand Managers, I have been
responsible of the Growth Success Model of eight brands across
Italy, Spain, Portugal, Poland and CEE and their marketing budgets
The business unit came back to grow in topline, in a healthier way
with higher margins, gained back competitiveness on the market with
higher MS
As owner of brands health I defined the brands’ Communication &
Activation strategy, implemented integrated campaigns with mixed
model of ATL and BTL media. Mix of TV and Digital: owned media,
Social media, Videostrategy, Influencers, SEM, Google ads
I have been responsible of the MediaMIX strategy, defining the
media model per each country and coordinating the all media
agencies for the buying and the post tracking reporting
Increase in equity indicators
I lead the launch of NPDs that brought incremental topline to the
revenues.
I also lead the Consumer Insight gathering process, defining and
leading all the consumer research
Senior Brand Manager
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Art Direction – IED Milan – 2012
Yoga TTC 200 hrs – Barcelona –
2017
Ayurvedic Nutrition and Cooking –
India – 2018
Nutritional coach Oct 2018
Italian: Mother tongue
English: Full Professional proficiency
Spanish: Full Professional proficiency
International Marketing Manager
I launched a new product entering in a new market segment, I
defined prizing and sizing and 360 activations in collaboration with
Trade Marketing and Media& Digital department.
I constantly run competitive analysis to define business opportunity: I
launched incremental and promotional Skus ( products ) making the
brand increase promotional opportunity and consequentially NR and
MS
I defined the brand digital strategy
Account Manager
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I renewed the clients portfolio, find new business opportunities and
new clients
Manage current client portfolio from brief to delivery
