Giorgia Reda

with 8 years of marketing management experience in big multinational companies I am get used to turnaround business situations, making stronger existing brands with positive impact on market competitiveness, growth in revenues and margins. I have launched several innovation into the market , starting from the deep consumer undesratnding I translated consuemrs needs in new succesfull products. I lead creative agencies into the realization of the communication and digital strategy to make the innovations becoming bigger and activate consumers converting them in to buyers and brand ambassadors. I lead also the media mix definition to activate the funnel. last but not least I use to define where to compete, which positioning on the market in terms of pricing and promotional strategies. I am very creative and empathic as analitic with a huge respect for numbers when it comes to decision making processes. very much into strategies rather than tactis I am able to see the big pictures connecting the dots and the insights in creative solutions for the business.