.
GEORGINA
DALMAGRO
-
SKILLS
●
●
●
●
●
●
EXPERIENCE
Teamwork.
Adaptability.
Good organization and planning skills
Strong attention to detail.
Leadership.
Creativity and writing skills
●
●
●
●
●
●
Account management
Excellent interpersonal, negotiation, and
conflict resolution skills.
Staff development/training
Employee mentoring
Customer relationships
Goal-oriented
YSQ INTERNATIONAL , BUSINESS DEVELOPMENT MANAGER. FEB 2024- to date. (TEMPORARY CONTRACT)
Analyse existing and potential markets, identify and secure business development
opportunities, lead prospecting initiatives to detect and establish new opportunities and
collaborations.
Responsible for sales quota.
Negotiating business contracts and agreements with key customers and meeting
established deadlines for the fulfilment of each customer's long-term goals
Developing and managing a portfolio of customers by ensuring that customers are satisfied
with the services provided while identifying new business opportunities with the customers.
Addressing and resolving customers’ complaints and enquiries.
Build long-term relationships with new and existing customers.
Communicating and collaborating with cross-function stakeholders in the form of promotion,
design, marketing, sales, and logistics to ensure that key customers’ needs are met.
Compiling reports on account progress, goals, and forecasts for stakeholders.
Initiates, develops, and maintains industry contacts and engage in networking activities
such as exhibitions to secure new business.
Promotes corporate solutions to potential and existing customers.
Develop new business opportunities and accounts with value-added services to customers’
processes.
●
●
●
●
●
●
●
●
●
●
●
PEREZ MARTIN S.R.L,HEAD OF COMMERCIAL AND MARKETING DEPARTMENT. FEB- OCT 2023
●
●
●
●
●
●
.
Identify, develop, and evaluate marketing strategy, based on knowledge of
establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, and coordinate marketing activities and policies to promote products,
working with advertising. .
Market research studies, or analyze their findings.
Sales forecasting and strategic planning to ensure the sale and profitability of products,
analyzing business developments and monitoring market trends.
Direct the hiring, training, and performance evaluations of marketing and sales staff and
oversee their daily activities.
Select products or accessories to be displayed at trade or special production shows.
.
●
●
●
●
●
●
Negotiate contracts with vendors and distributors to manage product distribution,
establishing distribution networks and developing distribution strategies.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Advise business or other groups on local, national, or international factors affecting the
buying or selling of products or services.
Recommendations for modifications to products, packaging, production processes, or
other characteristics to improve the environmental soundness or sustainability of products.
Integrate environmental information into product or company marketing strategies,
policies, and activities.
Develop business cases for environmental marketing strategies.
WHOLESALE BROTHERS S.A. ( THE BLACK SHEEP- DISPOSABLE VAPE ) - HEAD OF MARKETING. 03/2022 11/2022
● Development and training of the Marketing team.
● Administration of annual Marketing department budget.
● Study in depth the product offered, its competition, and its market.
● Develop comprehensive marketing strategies and actions, considering the creation of value
for the customer, purchase behavior, and relationship management.
● Carry out marketing campaigns from conception to execution.
● Experiment with different promotion channels, considering that it is a product governed by
tobacco law that cannot be advertised or advertised.
● Determine price lists, discounts, delivery conditions, special incentives, and promotional
campaigns.
● Development of strategies for foreign distributors (depending on each market/country)
● Endomarketing strategies and actions
○ Plan and execute employee events and initiatives.
○ Implement recognition and benefits programs to motivate and retain the
employees.
○
Plan internal marketing campaigns, aimed at promoting organizational culture and
employee engagement.
○
Monitor trends in the internal marketing market and implement best practices in the
company.
GRUPO RIQUELME- MUNICH BEER -MARKETING MANAGER/ HEAD OF DEPARTMENT 04/- (In charge of the following brands: Munich Beer, Polar Beer, Bavaria Beer, Trappe
Beer, Cornet Beer, Bengala drink, Wines.)
.
●
Evaluating and optimizing marketing and pricing strategies.
●
Analyzing market trends and preparing forecasts.
●
Generating new business leads.
●
Increasing brand awareness and market share.
●
Coordinating marketing strategies with the sales, financial, public relations, and
production departments.
●
Developing and managing the marketing department's budget. (monthly, quarterly
and annual budgets for the Marketing department)
●
Overseeing branding, advertising, and promotional campaigns.
●
Managing the marketing department's staff.
●
Preparing and presenting quarterly and annual reports to senior management.
●
Promoting our brand at trade shows and major industry-related events.
●
Research to be informed of marketing strategies and trends.
●
Craft quarterly and annual hiring plans
●
Conceptualize and execute on multi-channel campaigns across the prospect and
customer lifecycle, ensuring the alignment of communications and messaging across
all channels.
.
DERIV.COM/BINARY.COM -SENIOR AFFILIATE MARKETING MANAGER 10/2019- 03/2021
●
Grow the affiliate networks across South America.
●
Travel around the region to meet potential and existing affiliates on-site in their
country of residence.
●
Perform market research and data analysis to uncover trends, prospects, and
competitors that lead to new growth opportunities.
●
Generate meaningful insights that help, recruit, and train affiliates that are aligned
with the values and business strategies of the company.
●
Monitor and analyze affiliate activity, track important data and metrics such as the
number of conversions per affiliate, and make data-driven recommendations to
increase affiliate performance.
●
Devise branding, marketing, and messaging strategies to help affiliates improve their
user acquisition and retention efforts.
●
Localize affiliate marketing tactics and promotional materials for designated markets
to ensure maximum effectiveness and ROI.
●
Planning, developing, and implementing PR strategies.
●
Organization of events including press conferences, exhibitions, open days, and press
tours.
●
Management of the PR aspect on a potential crisis situation.
DERIV.COM/BINARY.COM SENIOR PAID ACQUISITION MANAGER 10/2019- 03/2021
●
Obtain an in-depth understanding of clients to help inform marketing strategies.
●
Create quarterly marketing plans focused on driving the business in targeted regions.
●
Partner with teams such as Business Intelligence, Front-end, Product Design, and
Content to optimize apps and websites for the target audience.
●
Develop and execute audience targeting campaigns on Google Ads, Bing,
Facebook, and other platforms to drive traffic to websites and increase conversions.
●
Explore new platforms to promote businesses and be in touch with the latest
advertising technology.
●
Measure, monitor, and optimize campaigns by employing industry best practices
while seeking opportunities to increase efficiency and effectiveness.
●
Share the outcomes of campaigns with management (including ROAS, goals
achieved, conversions, etc) and provide insight to improve products and services.
HEAD OF DEPARTMENT- ACCOUNT DIRECTOR | 11/2016 to 09/2019
Agencia Moderna (Digital Publicity Agency) - Asunción, Paraguay
●
●
●
●
●
●
Development of effective strategies for customers.
Development of marketing plan. Presentation of advertising campaigns.
Development of project status and customer status report.
Search and presentations of new businesses.
Market analysis and skills. Budget investment coordination. Review of budget
controls.
Brand Review Presentations.
In charge of Accounts, Digital Campaigns, Copywriters, and Design team.
BTL / ATL PRODUCTION DIRECTOR | 11/2016 to 09/2019
Agencia Moderna - Asunción, Paraguay
.
●
In charge of the Production team.
●
Manage and optimize the budgets assigned to the department and the projects,
ensuring optimal profitability. Follow up with the account executive and the
department of administration and finance, billing management, accounts payable,
.
●
●
●
and accounts receivable Monitor the correct and effective implementation of the
projects by the Field Producer and the Project Coordinator.
Quote with suppliers, obtaining maximum benefits for the client and the agency, in
addition to carrying the production billing by the client.
Control of material production by suppliers as well as stand assembly control,
photographic and audiovisual production.
Monthly reports on project status, supplier budgets, earnings, customer billing, and
payments to suppliers.
PREVIOUS EXPERIENCE:
ACCOUNT EXECUTIVE. BUDGET MANAGER | 09/2014 to 10/2016
MVA S.A. - Asunción, Paraguay
BOARD ASSISTANT. | 12/2012 to 09/2014
Mass Publicidad S.A. - Asunción, Paraguay
OFFICE MANAGER AND COORDINATOR | 03/2010 to 04/2012
Criterion S.A - Asuncion, Paraguay
OWNERS CLUB MANAGER AND CUSTOMER SUPPORT | 10/2008 to 09/2009
Perfecta Automotores S.A. - Asunción, Paraguay
EXECUTIVE ASSISTANT | 05/2007 to 10/2008
PricewaterhouseCoopers - Asunción, Paraguay
SPECIAL SERVICE AGENT- CHECK IN AGENT | 06/2005 to 04/2007
Tam Airlines - Asuncion, Paraguay
EDUCATION AND
TRAINING
.
Neetwork.com
MASTER DEGREE in Digital Marketing and Web Analytics.
Universidad Del Cono Sur De Las Américas
Business Psychology Degree, 2011
Universidad Americana (AMERICAN UNIVERSITY)
Marketing And Publicity Degree. 2017
Other studies:
Senpai Academy
Diploma in Digital Marketing - 2022
Universidad Americana
Diploma in Fashion Management Marketing - 2023
Google Academy - Google Analytics- 2021
University of Michigan - The Future of Payment Technologies- 2020
Coursera: Fundamentals of Social Media Advertising- 2020
Saint Timothy's School
High School Diploma
2001
