Gauri Nimbalkar

GAURI NIMBALKAR PROFESSIONAL SUMMARY CONTACT Noida Mobile:--LinkedIn: www.linkedin.com/in/ga urinimbalkar EDUCATION 2020 PGDM: Marketing and HR ICFAI Business School, Pune Experienced marketing professional with a strong track record in both B2B and B2C marketing, specializing in digital campaigns, product launches, lead generation, and brand growth. Demonstrated success in implementing go-to-market strategies, developing differentiated messaging, and creating sales enablement collateral to support business growth. Skilled at overseeing impactful multi-channel campaigns across email, social media, and live events for a prominent US mortgage lender. Proven ability to align product, sales, and marketing functions, leverage market insights, and utilize AI tools to drive customer adoption, competitive positioning, and measurable outcomes. SKILLS B2B & B2C Marketing Social Media Strategy Digital Advertising Email Marketing using GPA: 6.7 2018 B.Com Jiwaji University, Gwalior GPA: 6.2 2015 Higher Secondary Carmel Convent Sr. Sec School, Sendgrid SaaS Marketing AI Prompt Testing Marketing Analytics & A/B Testing Reel Creation and Podcast Editing using Kapwing Process documentation ISO Audits Event Planning and New Product Launch Campaigns Team Leadership and Coordination Vendor and Stakeholder Management Gwalior GPA: 7.8 WORK HISTORY CERTIFICATIONS & TOOLS Google Ads & Facebook Power BI Hootsuite Loomly JIRA August 2021 - June 2025 Process Coordinator, XL Dynamics Pvt. Ltd., Noida, India Led B2B and B2C marketing strategies and execution for a leading US-based mortgage lender, driving major initiatives across product launches, multi-channel campaigns, and AI innovation support. Held end-to-end accountability for digital marketing, content creation, campaign performance, and cross-functional coordination with offshore and on-site teams. Key Achievements & Responsibilities: Kapwing Descript ChatGPT WriteSonic Perplexity AI Delivered new product launch campaigns including email marketing, paid & organic social media, live streams, and client events, targeting partner businesses and end-users. Boosted brand engagement from 1.35M to 2.4M in under a year through campaigns across LinkedIn, Facebook, Instagram, YouTube, and Twitter. Translated complex mortgage and SaaS solutions into clear value LANGUAGES & INTERESTS Languages: English (Fluent), Hindi (Fluent) propositions and messaging frameworks, improving partner and customer engagement. Conducted prompt testing and feedback for the client's new AI product, enhancing performance. Directed content development (500+ videos, 200+ blogs, 1,500+ flyers), increasing brand visibility. Coordinated with offshore and on-site teams to ensure timely campaign and event execution. Implemented A/B testing across channels to optimize engagement and conversions. Managed high-profile live events and stakeholder coordination, ensuring seamless delivery. Mentored a 5-member team, improving efficiency by 20% through structured coaching and QC checks. Reduced marketing costs by 15% through optimized resource and budget management. Maintained 98% accuracy in deliverables and updated SOPs within 48 hours of changes. Led ISO 9001 and 27001 audits for the Marketing Team, ensuring seamless operations and compliance. August 2020 - November 2020 Personal Banker, HDFC Bank, Gwalior, India Managed classic portfolio database of 1500 customers, delivering tailored banking solutions and maintaining long-term relationships. Cross-sold financial products and services, contributing to business growth and enhanced client engagement. Assisted with account opening and closure procedures, ensuring regulatory compliance and operational accuracy. Handled daily transactions and cash operations with precision, maintaining accurate records and audit readiness. Provided personalized financial advice, improving customer satisfaction and retention. Identified individual customer needs through proactive engagement and relationship-building. February 2019 - May 2019 Marketing Intern, E. G. Kantawalla Pvt. Ltd., Pune, India Conducted customer perception analysis and identified service gaps through complaint data review. Recommended improvements to after-sales support, earning a Best Internship Award nomination (Top 25 out of 700+ students). Led market research to identify emerging trends and customer preferences. Additionally conducted Conducted customer perception analysis via surveys (online & offline) to improve acquisition strategies. Collaborated with cross-functional teams to identify service gaps, leading to enhanced after-sales support and customer retention strategies. HOBBIES AND INTERESTS Gardening, Cooking, Painting