Gaurav

Gaurav Rathee PGPM, IIM Sambalpur 2015-17 Male,-, Ph- WORK EXPERIENCE 5 Year 4 Months Google July 2018 – July 2020  Managed and optimized Amazon Pay and Amazon Prime Video accounts. This led to an increase in CTR by 2X times and increase of DRR by 1.4lac on Amazon Pay. Digital  Worked on end to end implementation on UACe(app campaign) for Myntra and Account FirstCry, leading to a revenue impact of $1K per day. Strategist (e Optimized campaigns and managed shopping feed hygiene issues for Koovs leading to commerce revenue increase by 128% and Amazon  Successfully pitched Plants as a new category to target to Ferns & Petals which led to pod) an incremental investment of 2lac per day in festive season  Worked on QBR and Festive Narratives for clients like Amazon, Flipkart, FirstCry, 1MG, Myntra, Koovs and other LCS eCom clients  Led eCom pod to global no.1 position in one of the BFM metrics, for the 1st time in history  Consulted and pitched new solutions to C-Level executives/ directors on future plans  Led tailored pitches and sales support role for Koovs, 1MG, Amazon Pay, HealthKart, First Cry  Managed cross functional work by working with iLabs and ACL teams for creative excellence and App DR implementations for Dineout, Gradeup,Myntra, FirstCry, Amazon.    SPECIAL PROJECTS Managed Time Series Forecasting using ARIMA modelling in R Worked on text mining(Natural Language Processing) to gain insights from search trends using R and Java language Performed visualization using Tableau for presentation to client Printvenue (Rocket Internet Gmbh), Gurgaon   Assistant Manager Marketing       Apr 2017 – July 2018 Spearheaded the Doubling of Conversion Rate from 0.7% to 1.4% for Mobile App using UI, UX and other Developments. Supervised the 40% increase in Final Transactions of Google Paid Campaigns (AdWords, Non-Brand campaigns). Managed Branding, PR and Brand Communication through Tone of Voice Management and other Paid and Organic Initiatives. Saved Cost through Marketing Automation campaigns for Email Marketing (CRM) and App Campaigns. Streamlined Content Marketing by spearheading formation of Content Calendar. Independently launched Social Media Contest “Wanna be a Celebrity” on Instagram and Facebook. This led to an Organic increase in followers on Instagram and increase in post reach on Facebook. Launched smart Cross-Selling and Up-Selling Campaigns on Mobile app and Google CPC. Managed consistently 99% Crash free sessions on both Android and iOS platforms by working with the tech team for app.      Optimized Digital Campaigns using R Language, Statistical techniques like A-B Testing and Multivariate Testing. Hands On with AdWords, Google Analytics, MoEngage, Vizuary, Exact Target (ET) and NetCore platforms. CERTIFICATIONS in DIGITAL MARKETING Advanced Google Analytics Digital Marketing Certified Associate (DMCA) by Simplilearn. Email Marketing by Hubspot. Feb 2014 – Sept 2015 Infosys, Bangalore Software Developer        Worked as Software Developer for Client - Apple. Part of Core Coding team for release of projects like Apple Watch. Daily interaction with the Apple Leads. Lead of a module during the One to One portal release. Involved in performance tuning of complex queries using SQL, Data analytics and visualization. To review and analyze Business Requirements Document (BRD) and develop Java code from scratch. To discuss with stakeholders and discuss questions regarding BRD. Fidelity National Information Services (FIS), Gurgaon  Team Member   Oct 2013-Feb 2014 Worked as an International Sales Executive and Technical Support Personnel for European customers of O2. Worked in the chat process with live problem resolution and Sales to the European customers of O2 Provided training to new Joiners. POSITIONS OF RESPONSIBILITY    Event Organizer, Emporias, Marketing Club, IIM Sambalpur Nov 2015 – Mar 2017 o THE TALK, a weekly post dinner marketing discussion. President, HRidaya, HR club, IIM Sambalpur, Mar 2017 – Mar 2017 o Organized a National Level Event, TALKAHOLICS. o Managed a weekly talk show with participants from different colleges. o The event has its own Facebook page, YouTube channel and Twitter handle. Head Stage Management Committee, College Fest, B.Tech College Feb 2012 o Managed the various events that were to be organized by coordinating with various stakeholders. AWARDS AND ACHIEVEMENTS    Academic & Cocurricular    Finalist (Top 06) in the Open Stockholm Challenge (International level), 2016. Semi – Finalist in the Schneider Electric Go Green in the city competition (International level), 2016. Organized a National Level Event in IIM Sambalpur, TALKAHOLICS. National level Lawn Tennis player. Represented Delhi at National Level Science competition with Military Surveillance Robot. Awarded by CBSE for being among 0.1% students to get 100% in Science in 10th grade. ACADEMIC PROFILE 2015-17 PGPM 2008-12 B.Tech. (ECE) 2007-08 Class XII Class X 2005-06 Indian Institute of Management, Sambalpur 2.9 on 4 pointer Maharshi Dayanand University, Rohtak 70% Holy Cross School, Delhi (CBSE) 83% Holy Cross School, Delhi (CBSE) 91% Email:-Mobile: - Indian Institute of Management Sambalpur