Gaurav

I worked for 2 years as Digital Account Strategist for Google & 1.4 years as Asst. Marketing Manager for an E-Commerce Startup backed by Rocket Internet. My major accomplishments were :

 1. Managed and optimized Amazon Pay and Amazon Prime Video accounts. This led to a 2X increase in ad Clicks and led to a revenue impact of 1.4million per week.

 2. Worked on end-to-end implementation on Google Ads' UACe(app campaign) for Myntra(Fashion Brand) and FirstCry(Children Fashion Brand), leading to a revenue impact of $1K per day.

3. Optimized campaigns and managed shopping feed hygiene issues for Koovs (a Fashion Startup) leading to a 128 % increase in revenue.

4. Successfully pitched Plants as a new category to C-Level executives of Ferns & Petals which led to an incremental revenue impact of 2 million per week in the festive season.

5. Worked on Quarterly Reviews and Festive Narratives for clients like Amazon, Flipkart, FirstCry, 1MG, Myntra, Koovs, and other eCommerce clients of Google.

6. Led eCommerce team to global no.1 position in Google's ads hygiene metrics, for the 1st time in history.

7. Consulted and pitched new solutions to C-Level executives/ directors on future plans.

8. Led tailored pitches and sales support role for Koovs, 1MG, Amazon Pay, HealthKart, First Cry.

9. Managed cross-functional work by working with iLabs and ACL teams for creative excellence and App DR implementations for Dineout, Gradeup, Myntra, FirstCry, Amazon.

I also worked for 1.3 years as Assistant Marketing Manager at an eCommerce Startup backed by Rocket Internet. My major accomplishments were :

1. Spearheaded the Doubling of Conversion Rate from 0.7% to 1.4% for Mobile apps using UI, UX, and other Developments.

2. Supervised the 40% increase in Final Transactions of Google Paid Campaigns (AdWords, Non Brand campaigns).

3. Managed Branding, PR, and Brand Communication through ATL, BTL, and TTL advertising and promotions.

4. Saved Costs through Marketing Automation campaigns for Email Marketing (CRM) and App Campaigns.

5. Worked on Brand Activation and Sponsorship activities with colleges.

6. Hands-On with Online Advertising – Search Advertising, Display Advertising, and Video Advertising.

7. Worked On Pricing Strategy and New Offer (Discount) launches.

8. Streamlined Content Marketing by spearheading the formation of a Content Calendar.

9. Independently launched Social Media Contest “Wanna be a Celebrity” on Instagram and Facebook. This led to an Organic increase in followers on Instagram and an increase in post reach on Facebook.

10. Launched smart Cross-Selling and Up-Selling Campaigns on Mobile app and Google CPC.

11. Managed consistently 99% Crash free sessions on both Android and iOS platforms.

12. Optimized Digital Campaigns using R Language, Statistical techniques like A-B Testing, and Multivariate Testing.

13. Hands-On with AdWords, Google Analytics, MoEngage, Vizuary, Exact Target (ET), and NetCore platforms.

CERTIFICATIONS in DIGITAL MARKETING

   Google Ads Search Certification

   Google Ads Display Certification

   Google Ads Apps Certification

   Google Ads Shopping Certification

   Google Ads Measurement Certification

   Google Ads Video Certification

   Advanced Google Analytics Certification

   Digital Marketing Certified Associate (DMCA) by Simplilearn.

   Email Marketing by Hubspot.