CURRICULUM VITAE
-Name: Gabriel Calil Vaz Barreto Leite
-E-mail:-OVERVIEW
4 years of experience working with trilingual (English, Portuguese and Spanish) paid digital
advertising, and 6 years with social media management, for international companies -USA,
Europe, Canada, South Korea, China, Brazil, among others.
Below is a summary of my qualifications, including platforms/software I have experience with:
-Paid digital advertising and analytics: creating, launching, optimizing and providing periodic
reports for campaigns run on Facebook/Instagram/Meta Ads (budgets: US$75k/month, largest
account: over €1.5 million), Google Ads (Search, Display, Youtube), TikTok Ads, as well as
analyzing data with Google Analytics and AdEspresso. I’m also familiar with LinkedIn and
Twitter Ads. Sectors I've run ads for: e-commerce (over 130 clients, including, but not restricted
to: electronics, gadgets, fashion, cosmetics, home decoration, jewelry, etc.), B2B, services and
online games.
-Email marketing: ActiveCampaign and MailChimp.
-E-commerce: Shopify, WooCommerce and Wix.
-Website and server management: intermediate knowledge of SEO, Wordpress, cPanel and
WHM.
-Project management: Asana, Trello and Wrike.
-Social media management: Hootsuite and Buffer.
-CRM/other tools: Intercom, Zendesk, Slack.
-Design: giving art direction to the design team when working under agencies. Using
Shutterstock and Canva when working as a freelancer.
-Account management: having video calls with clients to inform them about the agency’s
internal procedures, as well as update them on campaign performance.
-Leadership: training and supervising a small team of PPC specialists.
-I speak fluent English and Portuguese. I also understand, read and write in Spanish.
-Bachelor's degree in biology (molecular specialization). 2+ years of work experience in
genetics and biotechnology, giving me a solid knowledge of statistics and data analysis.
-Facebook Ads Certified Digital Marketing Associate:
https://www.credly.com/badges/f473a83d-f3ad-4a6f-bb84-f75122cc86ad/public_url.
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-I had to sign NDAs in most of the agencies I worked for, but here's what I'm allowed to share
as proof of my work:
https://drive.google.com/drive/folders/1hxhnnBrYfxI3TFEirOUnqpWGb-VKMTJP.
-Letter of reference from my previous job:
https://drive.google.com/file/d/1y-lYJ19muLeCgXvTB-1xcdsERKu1Jdhq/view?ths=true.
EXPERIENCE
03/2021 - 06/2022
Marketing Consultant at Why Unified
-Planning, creating, optimizing, and launching advertising campaigns across Facebook and
Instagram for clients in different sectors –mostly e-commerce, services, and B2C in general.
-Setting up systems and processes: Google Analytics, ActiveCampaign, funnels (Wordpress),
project management (Wrike), etc..
-Conducting marketing research to identify industry trends and commercial opportunities.
-Project management: training, supervising and leading a small team of advertisers as their
manager.
-Developing and implementing a marketing strategy according to objectives and budget.
-Advising on branding, positioning, communications and other marketing issues.
-Giving direction to marketing efforts with the most effective methods and tools.
-Liaising with other members of the marketing department and external vendors.
-Monitoring marketing projects and analyzing results.
-Writing reports with suggestions for improvements and new ideas.
10/2019 - Present
Marketing Consultant at IMU Studios
-Running social campaigns to capture the interest of a wider community and contribute to a
growing engagement and community size. Responsible for all the social media and community
management on Twitch, YouTube, Facebook, and Instagram.
-Identifying key trends and related market research on both internal and external channels and
reporting to internal teams in summaries.
-Managing and producing all published content (images, video and written).
12/2019 - 05/2020
Social Media Marketing Manager at Catena Media
Running paid advertising campaigns and managing social media profiles in Brazil for overseas
clients in the sports betting industry.
07/2016 - 06/2019
Community Manager and Localization Agent at Webzen
*All of the activities described below were performed for English, Portuguese and
Spanish-speaking markets, with a focus on Latin America (the region as a whole, but especially
Brazil).
-Community management: administering and moderating official pages (Facebook, Twitter,
Youtube, etc.) and forums. Creating content and engaging customers on social media and on
the internet as a whole -advertising, wikis for the games, and so on.
-Marketing: implementing marketing strategies aimed at, but not restricted to, the
community/social media level; gathering market research to tailor marketing strategies;
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monitoring online feedback to alter the marketing strategy accordingly.
-Customer service: answering tickets through the company's own CS platform -from technical,
to game-related issues. Handling billing and players’ purchases as a whole, as well as solving
issues and developing solutions for the sector.
03/2014 - 02/2015
Community Manager and Customer Support Agent at Ubisoft
-Games: Watch Dogs.
*Alchemic Dream was the third party contractor. For the position's details, please check my
work history under Alchemic Dream.
03/2014 - 02/2015
Community Manager and Customer Support Agent at Wargaming
-Games: World of Tanks and World of Warplanes.
*Alchemic Dream was the third party contractor. For the position's details, please check my
work history under Alchemic Dream.
03/2014 - 02/2015
Community Manager and Customer Support Agent at Hi-Rez
-Games: Smite.
*Alchemic Dream was the third party contractor. For the position's details, please check my
work history under Alchemic Dream.
03/2014 - 02/2015
Community Manager, Game Master and Customer Support Agent at Alchemic Dream
-Games: Watch Dogs (Ubisoft), World of Tanks, World of Warplanes (Wargaming) and Smite
(Hi-Rez).
*Alchemic Dream acted as a third party contractor for the game studios I worked with.
All of the activities described below were performed for English, Portuguese and
Spanish-speaking markets, with a focus on Latin America (the region as a whole, but especially
Brazil). Activities included:
-Community management: administering and moderating official pages (Facebook, Twitter,
Youtube, etc.), forums and live chat rooms. Creating content and engaging customers on social
media and on the internet as a whole -advertising, wikis for the games, and so on.
-Customer service: answering tickets through Zendesk and other platforms -from technical, to
game-related issues. Handling billing and players’ purchases as a whole, as well as solving
issues and developing solutions for the sector.
08/2013 - 04/2014
Community Manager and Customer Support Agent at Battlehouse
-Activities were performed for English, Portuguese and Spanish.
-Answering tickets from customers through Zendesk and other platforms. The tickets’ content
ranged from issues directly related to the games themselves, to technical problems and clients’
purchases and billing.
-Handling billing and players’ purchases as a whole, as well as solving issues and developing
solutions for the sector.
-Testing the games before they were launched, addressing technical issues like detecting bugs
and dealing with servers' problems through PuTTY -terminal emulator software that allows
access directly to the back end of a server.
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-Community management: moderating live chat rooms and forums, as well as creating content
and engaging customers on social media (Facebook, Twitter, Youtube, etc.) and on the internet
as a whole -advertising, wikis for the games, etc..
-Training and supervising new personnel and any related activity.
01/2013 - 12/2014
English and Portuguese software and website quality assurance at ClickWorker, YouEye,
trymyUI, UserTesting, CloudCrowd and Appen
-Analyzing and evaluating search mechanisms, web pages, as well as other types of software
included within the websites -flash or HTML5 games, for instance.
09/2012 - 10/2012
Genetics, molecular and cell biology at FK Biotec
-Activities: mammal cell culture to produce monoclonal antibodies.
08/2011 - 12/2011
Intern at the Immunogenetics Laboratory of UFRGS (Federal University of Rio Grande do Sul)
-Worked with genetic polymorphisms related to prostate cancer. Wrote his end of course paper
while working at UFRGS’ Immunogenetics Laboratory, in the Genetics Department. Had as chief
Dr. Kátia Kvitko-.
-Activites: polymerase chain reaction (PCR), DNA enzymatic cleavage and agarose gel
electrophoresis.
03/2011 - 07/2011
Intern at the Molecular Biology Laboratory of the Institute of Biomedical Research in PUCRS
(Pontifical Catholic University of Rio Grande do Sul)
-Supervisor: Dr. Denise Cantarelli Machado-.
-Activities: polymerase chain reaction (PCR), DNA extraction, extraction of the mononuclear
fraction of mouse bone marrow and agarose gel electrophoresis.
10/2009 - 03/2010
Intern at the Biophysics Department of UFRGS (Federal University of Rio Grande do Sul)
-Supervisor: Dr. Fabiana Horn-. Worked with cell culture of the bacteria
Escherichia coli, MT78 lineage, which is pathogenic for birds.
-Activities: bacterial cell culture, cell lysis and extraction of these cells’ proteins.
EDUCATION
Bachelor’s degree in biological sciences from UFRGS (Federal University of Rio Grande do Sul).
End of course paper: Association study between the polymorphism of the base excision repair
gene XRCC1 Arg194Trp and prostate cancer in a group of patients from Brazil
(http://www.lume.ufrgs.br/handle/10183/49251?locale=en). Professor who supervised the
thesis: Dr. Kátia Kvitko. Researcher who co-oriented the work: Paula Rohr. Board of examiners:
Dr. Eliane Bandinelli and Dr. Fernanda Rabaiolli.
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