Gabriel Calil

4 years of experience working with trilingual (English, Portuguese and Spanish) paid digital advertising, and 6 years with social media management, for international companies -USA, Europe, Canada, South Korea, China, Brazil, among others.

Below is a summary of my qualifications, including platforms/software I have experience with:

-Paid digital advertising and analytics: creating, launching, optimizing and providing periodic reports for campaigns run on Facebook/Instagram/Meta Ads (budgets: US$75k/month, largest account: over €1.5 million), Google Ads (Search, Display, Youtube), TikTok Ads, as well as analyzing data with Google Analytics and AdEspresso. I’m also familiar with LinkedIn and Twitter Ads. Sectors I've run ads for: e-commerce (over 130 clients, including, but not restricted to: electronics, gadgets, fashion, cosmetics, home decoration, jewelry, etc.), B2B, services and online games.

-Email marketing: ActiveCampaign and MailChimp.

-E-commerce: Shopify, WooCommerce and Wix.

-Website and server management: intermediate knowledge of SEO, Wordpress, cPanel and WHM.

-Project management: Asana, Trello and Wrike.

-Social media management: Hootsuite and Buffer.

-CRM/other tools: Intercom, Zendesk, Slack.

-Design: giving art direction to the design team when working under agencies. Using Shutterstock and Canva when working as a freelancer.

-Account management: having video calls with clients to inform them about the agency’s internal procedures, as well as update them on campaign performance.

-Leadership: training and supervising a small team of PPC specialists.

-I speak fluent English and Portuguese. I also understand, read and write in Spanish.

-Bachelor's degree in biology (molecular specialization). 2+ years of work experience in genetics and biotechnology, giving me a solid knowledge of statistics and data analysis.