FRANCISCO RAZURA M.
E-mail:-| Mobile: - | Web: https://www.linkedin.com/in/franciscorazuram/
TRANSFORMATION LEADER | INTERNATIONAL OPERATIONS | QUALITY, SERVICE | STARTUPS
MBA - Master of Business Administration | Bachelor of Science in Industrial Engineering
Skilled, strategic & results-focused executive with 20+ years of outstanding experience leading transformation for multinational corporations
in Latin America, North America, Europe & Asia-Pacific, in a variety of industries: Automotive, Telecom, Electronic, Metal Foundry/Fabrication,
HVACR & Equipment. Planning and executing large-scale projects, acquiring & managing talent across geographies to deliver leading-edge
solutions, achieving world-class business operations, increasing competitiveness, profitability and contributing reach new business deals.
Familiar in collaborating with top executive management and cross-functional teams within all levels of internal and customer organizations.
Ethic leader, oriented to confront the status quo, challenging conventional thinking and assumptions, and analyzing from many angles,
weaknesses, roadblocks & strengths.
Manages uncertainty effectively, with an insightful ability to understand the big picture, and identify value across the organization’s
boundaries, bringing clarity, order, and efficiency to chaotic conditions. Strong ability to construct complex business processes, enhance and
transform them into simple management models to develop tailor-made solutions (such as digital platforms and systems) to seemingly
impossible business problems. Aim to anticipate and be prepared to handle the unexpected, keeping clarity in stressful situations, negotiating
and building consensus with integrity, tenacity, and creativity, prioritizing, and leveraging resources and capabilities to face emerging
challenges successfully.
PROFESSIONAL EXPERIENCE
STARTUPS | Mexico
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2019 – Current
Business transformation, new business development, new plant operations | Part-time Consultant
Turn transformation strategy into reality through superior execution and strategic partnerships, ensuring financial performance.
Agile transformation, applying Lean-Agile (Scrum, Kanban, Six-Sigma) management practices. Organizational design, managing culture
change and setting up new processes to operate the transformation.
Change agent and evangelist to influence the adoption of agile practices. Promote and ensure cultural behavior of Safety, Quality,
Continuous Improvement and Sustainability, to meet customer, stakeholders, legal/government, corporate and business expectations.
TCL COMMUNICATION | Latin America Operations HQs | Guadalajara, Mexico
2011 to 2018
Telecom company, HQs in Shenzhen, China sells smartphones, tablets, wearable, VR, and IoT products, under brands TCL, BlackBerry,
Alcatel & Palm, ranked 8th among global smartphone manufacturers, subsidiary company of TCL CORPORATION, global smart
products & internet services group, valued in $11.5B, with 75K employees, in 160+ countries, 80+ sales offices, 20+ R&D centers & 18+ global
production facilities.
Head of Corporate Quality and After-Sales Service for Americas & Pacific
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Constructed and developed strategic partnerships to replace costly after-sales services in Costa Rica; created and executed a
robust plan to successfully migrate the service hub & supply chain operations to Mexico, leveraging best country
coverage/cost, generating $3MM in savings, and delivering immediate results, achieving a smooth transition, while ensured
the integrity of the whole after-sales service strategy. Negotiated better conditions, and re-organized resources to a simpler/flatter
and more effective organization. Included corporate and customer training to enhance new partner capabilities; staff, infrastructure,
methods, digital systems, procedures & technical knowledge, also, aligned all spend management procedures to enforce corporate
Sarbanes-Oxley guidelines.
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Led BlackBerry after-sales service strategy deployment in the Americas, for the first global flagship launches under TCL
licensing. Served as the central point of communication & coordination for Quality & Service, between BlackBerry, TCL HQs,
North America & Latam teams to fully cover the design, R&D, manufacturing, marketing, and customer support, for models
Key One & Motion.
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TCL Communication – Experience continued…
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Conducted significant improvements to recover business unit revenue; severely affected by customers' sanctions & fines and
costly repair methods. Cut swap purchasing by refurbishing and redeploying high-value SPs, reducing repair service cost in
$1.2/unit. Also integrated customers and service hub B2B systems, bringing early warning alerts to anticipate and turn around
service disruptions, allocating resources & repair kits in advance, lowering customer fines in 95%. Made in-depth analysis & speed of
issue resolution, the top one priority; integrated support from R&D and global technical teams focused on eliminating the root cause
& meticulously seeking cost-effective repair methods, achieving the lowest average repair cost $9.0, and improving reparability rate
from 84% to 89.7%.
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Launched the SmartCare system, which overall enhanced the service process and financial control over Swap and SPs;
improving forecasting and procurement accuracy, and stock-usage visibility in real time from end-to-end. Reduced SPs delivery
time in 4.7 days, and improved customer service by increasing on-time delivery from 79% to 92%. Additionally, recovered $680M of
obsolete inventory.
Head of Corporate Quality for Latin America & Pacific
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Designed and implemented the Corporate Quality Strategy for Latam & Pacific business operation. Built the Quality
organization structure and functions from scratch; hired, trained and appointed talent for Quality management and
engineering positions in China, Mexico, Brazil & Argentina, in HQs, Global manufacturing center & EMS facilities. Established
the Quality management processes & KPIs; end-user test, claims management, FAI, product/process qualification for top-tier
carriers & QMS certifications. Headed Quality communication and support efforts, among global HQs, customers, suppliers,
government, and business operations units worldwide, and across functions: design, R&D, NPI, manufacturing, S&M, customer care,
product, technical support, supply chain & logistics.
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Conceived a tailor-made digital solution, and constructed its model to develop an innovative system, along with a leading SW
firm. Delivered a platform for the advanced management of company/customers claims & issues, related them to all
processes and product life-cycle phases; from design to EOL. The system demonstrated immediate success, turning into a real
competitive advantage, quickly adopted and endorsed by VP/GM of Global Quality & Service, Corporate Finance and HQs.
Driven and funded to become Global; led set up, deployment & launch in North America, EMEA & Asia, integrating all world
regions. System sizes risk/financial impact, offers real-time/mobile collaboration, & big data analytics to make/execute decisions
faster, creating consistency to get everyone aligned, linking people/Global teams, and foreign organizations/suppliers, encouraging
responsiveness/ownership, all in a 24/7 access/visibility platform, while tracking all related costs, with real-time input from everyone
across departments/business units.
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Innovated the R&D end-consumer experience process; implemented a 360° product-adaptive evaluation and end-user insights
report. In addition, developed a partnership in Europe to perform end-consumer Delta tests on strategic products in critical
markets; Mexico, Colombia, Brazil, Dominican Rep. & Chile. Created a testers community across customers
segments/geographies, providing high-value feedback to R&D on 200+ new products. Sharing needs/disconformities to enhance;
Design, Appearance, Features, Apps, HW, SW & UI, in all design-development phases & prototypes; Pre-Alpha, Alpha, Beta,
contributing achieve time to market, Quality & cost targets.
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Recovered two $15MM businesses in Chile and Miami, affected by epidemic design issues. Conducted face to face meetings to
present robust action plans; building credibility and rapport with customers’ top management; top-tier operator, and TCL
master distributor. One case involved a severe issue with a social program of the US government; coordinated R&D changes in
product, and improvements with suppliers allocating resources in manufacturing center in China, performing tight controls &
inspections.
URREA | Taps Manufacturing Plant | El Salto, Mexico
2008 to 2010
Metal Foundry/Fabrication company, HQs in Guadalajara, Mexico designs, manufactures and sells kitchen/bath faucets, showerheads,
bathroom furniture and accessories, under brands Urrea, Stanza, Dica & Orion, for residential and commercial sectors; houses, hotels,
restaurants, hospitals, malls, stadiums, colleges, and airports, in Latam & North America markets, with 1 R&D center and manufacturing plant.
Head of Quality Assurance
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Transformed the mindset of plant management and corporate staff to support the company growth strategy, towards
becoming an entry-player in the high-competitive US market. Laid the foundations, by building the Quality Management
System, and achieving the ISO 9001:2008 certification with BSI; led & coached staff, conducting preparation meetings with plant
director & managers, analyzing the standard in detail, encouraging ownership, while identified gaps by process…
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… to define needed resources, and implementation plan with plant director & managers, analyzing the standard in detail, encouraging
ownership, while identified gaps by process, to define needed resources, and implementation plan.
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Contributed to close the first international business deals with global OEMs; Delta Faucet & Toto to sell 15 high-volume
products in North America, leading the customers’ communication, visits, and audits, and enhancing plant operationcapabilities, achieving OEMs qualification in trialed products, and certification of plant processes; foundry, machining,
assembly, finishing, & robotic plating, among others. Worked closely with plant director and management staff, developed skills,
defined a new organization structure for key departments, acquiring talent to strengthen Product and Process Engineering, and
established the Advance Quality Planning functions.
EMERSON COMMERCIAL & RESIDENTIAL SOLUTIONS | Filter Driers & System Protectors Plant | Guadalajara, Mexico
2003 to 2008
Climate Technologies Division | HVACR company, HQs in St. Louis, MO, USA provides products & services for all areas of the climate
control industry; residential heating/cooling, commercial air conditioning, & industrial refrigeration, subsidiary of EMERSON ELECTRIC, which
offers solutions by bringing technology/engineering together in the industrial, commercial & consumer markets around the world, valued in
$45B, with 85.5K employees, and 200+ production facilities.
Senior Quality Engineer for the Global Filter Driers & System Protectors BU
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Eliminated the most critical customer Quality issue. Led team to implement a robust solution, saving $550M. Recognized by
customer York, in their excellence supplier program “the most significant contribution & best practices implementation of the
Year”. Eliminated micro-leaks in welding joins on STAS filter driers, by enhancing the design of products; components, materials &
welding, while improving the manufacturing/assembly process. Also, purchased new testing equipment to increase detectability and
product reliability.
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Appointed by the Quality Director to lead the improvement program in the Expansion Valves & Controllers business operation
in Reynosa, led efforts to recover revenue & eliminate losses. Identified weaknesses and implemented actions to enhance
manufacturing processes; raising FPY from 60% to 93%, reducing scrap levels in 80%, and overall improving customer satisfaction.
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Obtained Silver Medal Award in the Emerson’s Corporate Business Excellence Program for outstanding plant operation
processes.
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Achieved ISO 9001:2000 QMS certification, delivering a flawless audit result.
AWARDS
Global Quality & Customer Care Top Talent | TCL Corp
Corporate Excellence for Standout Contribution | TCL Corp
Outstanding Business Support to Reynosa Plant | CEO Emerson
Silver Medal Outstanding Operation Processes | Emerson Corp
Design of Continuous Flow Lines in STAS Products | CEO Emerson
Advanced Employee in Global Operations | TCL Corp
Business & Operational Excellence | URREA Group
Outstanding Performance & Dedication | CEO Emerson
Significant Contribution & Best Practices Implementation | York
Development & Introduction of New Product Line | CEO Evans
PROFESSIONAL TRAINING
Business Impact Leadership Business Drivers, Success Profiles & KPIs Management Skills & Tools Global Business Leadership
Advanced Negotiation Strategy Execution Go-To-Market Strategy Customer Experience Business Model Innovation Finance
Breakthrough Thinking & In Action Innovation & Creativity Balanced Scorecard High-Performing Teams Change Management
Customer Relationship Management Crisis Management World-Class Manufacturing Internal Auditor ISO 9001 & ISO/TS 16949
COMPUTER SKILLS
QlikView, Mind Mapping, Social Media, Internet Research, Microsoft Office, Word, Excel, Outlook, PowerPoint, Project, Visio, Minitab