Ferolyn Bullor

COMPETITOR RESEARCH SO, you’ve got a great idea and you know your Genius Zone inside-out! BUT, what are others in your industry teaching about? Spend some time researching courses within your industry, most popular keywords and common themes... then FLIP IT! Work out your unique angle! How can you write about the same / similar topics without BEING the SAME as everyone else?! MY FAVOURITE RESEARCH TOOLS Topics My Competitors Are Teaching About ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... WAY How Are My Competitors Selling Their Course? (Webinars, video sales letter, written sales letter) ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... Best Selling Courses In My Industry and Their Price ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... My FLIP! My Unique Angle ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... ..................................................................................................................................................................................................................... WAY