Feranni Awoyeye

Feranmi A. Awoyeye Professional Summary Versatile and results-driven Digital Marketer with real-world experience in content strategy, email marketing, and social media management. Proven track record of improving campaign engagement, growing brand visibility, and driving open rates through performance-driven strategies. Passionate about building brand narratives and optimizing user journeys across digital channels. Continuously seeking opportunities to create meaningful impact through creative thinking and performance-driven marketing. Professional Experience Xpertech Solutions Group — Digital Marketing & Social Media Coordinator May 2025 – Present - Planned and executed multi-brand social media content calendars for Instagram, Facebook, LinkedIn, and X (Twitter). - Wrote engaging, brand-aligned captions and creative briefs for design team, ensuring consistency across campaigns. - Introduced structured posting workflows to improve collaboration between marketing and design teams. - Adapted content formats (Reels, carousels, static posts) based on audience insights and seasonal trends. - Boosted organic social media views by over 100% through strategic planning and content execution. - Coordinated email marketing campaigns for in-house and partner brands, achieving record-high open rates. - Supported Meta Ads campaigns by writing ad copy and reviewing analytics for optimization insights. - Tracked performance using Meta Insights, Google Analytics, and email dashboards to guide ongoing improvements. Skills • Social Media Marketing (Instagram, Facebook, Twitter, LinkedIn) • Social Media Tools: (Buffer, Sprout Social, Hootsuite, Meta Business Suite) • Email Marketing (Mailchimp, Hubspot) • Content Creation & Calendar Planning • SEO & Keyword Research • Paid Advertising (Meta Ads, Google Ads) • Analytics (Google Analytics 4, Meta Insights) • Copywriting & Ad Optimization • Conversion Rate Optimization (CRO) • Basic HTML & CSS Education Federal University of Technology, Akure B.Tech in Applied Geology -) Certifications - Google Digital Marketing & E-commerce Certificate (Coursera) — Google (2023) - Content Marketing Certificate — HubSpot Academy (2025) - SEO Certificate — HubSpot Academy (2022) - SEO Fundamentals — SEMrush (2025) - Google Analytics Certificate — Google (2025) - Digital Marketing Diploma — Wild Fusion Digital Centre (2025)