Feranni Awoyeye

I am a passionate and results-driven Digital Marketer with hands-on experience in email marketing, social media management, SEO, and content creation. What motivates me in this field is the power of digital marketing to build real relationships between businesses and their audiences, creating value on both sides while driving measurable business growth.

Over the past few months, I have gained practical industry experience where I managed end-to-end digital marketing activities for multiple brands. One of my key achievements was launching and running a weekly newsletter campaign that steadily improved open rates, achieving results as high as 26%, the highest performance those brands had ever seen. This was accomplished through a mix of creative copywriting, subject line testing, optimized send times, and consistent audience engagement strategies.

In social media marketing, I have created and managed content for brands with very different voices and archetypes, including a Creator + Sage tone for a tech solutions company and a Hero + Sage tone for an educational business. My strength lies in crafting compelling copy and ensuring brand voice consistency across channels. I collaborated with design teams on graphics, contributed captions, and guided overall messaging to keep content aligned with brand goals.

My SEO expertise includes on-page optimization, blog writing, and keyword research using tools such as Ahrefs, Google Analytics, and Search Console. I successfully maintained first-page rankings on Google SERPs for a computer training academy in Lagos, optimizing both web copy and blogs, while also strengthening local SEO by updating and managing their Google Business Profile. This hands-on SEO work enhanced organic visibility and solidified their authority in their niche.

Additionally, I have been involved in paid advertising, supporting campaigns by contributing ad copy, audience targeting strategies, and creative direction. While I am eager to deepen my expertise in this area, my foundation in data-driven content and audience understanding already enables me to contribute effectively to performance marketing projects.

As a freelancer, my approach is simple: I combine creativity with analytics. I focus on writing copy that connects, optimizing campaigns for performance, and ensuring that every strategy ties back to business growth. I am committed, detail-oriented, and always learning to stay ahead of digital marketing trends.

If you are looking for someone who can help you engage your audience, grow your brand, and deliver measurable results, I would be excited to bring my skills to your team.