Faraz Hameed

Faraz Hameed- Oak Walk Drive, Oakville L6H 3R6 PROFESSIONAL SUMMARY ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ A highly versatile and motivated individual with a wealth of experience in sales, business development, Food service channel sales, Marketing strategies and Contract negotiations. Possessing strong critical analysis and problem-solving skills with extensive expertise in managing full P & L lifecycle with proven ability to plan, think out of the box and deliver results while minimizing risk and cost. A dynamic team player with exceptional communication skills (written & oral), strong work ethic and an energetic self-starter approach. WORK EXPERIENCE ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Director Business Development & Sales Asset Digital Communications-GTA Business Development Manager DigiHype Media Inc. - Mississauga March 2022 – Present August 2021 – Feb 2022 Hired as Business Development Lead for large business segment, targeting businesses 1M and above. • Business Development Lead for large business segment, targeting businesses 10M and above • Creating a digital ecosystem for increasing visibility with direct reference to return on Investment for clients. • Created Strategies and suggested the applicable tools for growing businesses. • Lead Generation via various digital means. • Successfully worked and closed Channel Sales & engaged with proposal writing and budgeting for larger clients with project lifecycle of 3 years. Sr. Sales Manager February 2018 – March 2021 ORASCOM – Pakistan Successfully completed Sales and Business Development target of USD 10 Million annually for 3 consecutive years at a multi-purpose Pre-Con housing community by ORASCOM • • • Creating sales closures from generated leads through cold calling and media campaigns (Digital & Print) Managed a team of four with KPIs rotating around sales target, leads to meeting ratios and institutional commitment. Managed corporate accounts for SME supply against bulk deals for business development for • • • • • B2B Sales. Liaison between buyers, contractors and in-house procurement department for contractual barters involving complex supply and sales mechanisms. Training and coaching of the sales team mainly focused on sales processes, product knowledge and competitor analysis. Served as part of the pricing committee for Sales Planning, forecasting, budgeting and sales analysis. Portfolio Management services provided to signature clients for sales and re-sales of properties maintaining robust ROIs. Initiated new cities for business and provided man hours to property and business expos. Sales & Food Service Manager Aug 2017 - Mar 2018 Bella View Lounge- A Boutique Hotel Headed Sales and. Real estate development for the business through a large team with an endto-end P&L ownership. • • • • • • Managed pipeline of over 50 existing B2B accounts worth USD 600k/ annum to optimize customer satisfaction and retention. Developed organizational development strategy and implementation plan for business development. Managed and negotiated all maintenance contracts for hotel equipment with the view to maximize contract value. Project lead for expansion; to explore, evaluate and implement avenues for expanding the hotel’s footprint. Prospecting and reaching out to potential accounts using the SPANCOP framework for business development and tracking leads. Leading the continuous cost improvement initiative through benchmarking input costs with available alternatives to maximize ROI. Food Service Manager (Self-employed) Habanero Express • • • • Conceived, planned and developed Habanero Express (with an investment of USD 114k); a high-end franchiseable eatery in Islamabad grossing 142k a year. Hired, Managed and ensured retention of an in-house team of 15 individuals from Chefs to purchasers. Developed brand identity and ensured equity enhancement by regular customer communication through creative and digital agencies. Converted the restaurant into a boutique bakery and liquidated existing investment effectively. Social policy researcher Institute of Strategic Studies Islamabad • Feb 2016 - Jul 2017 Sep 2014 - Jan 2016 Developed and maintain networks with counterparts and stakeholders including other think tanks, media houses, international & local governments. • • Designed a program for researching and documenting social inclusion’s incidence via the CPEC initiative. Analyzed the investment streams coming into Pakistan through CPEC; especially through the ‘power’, ‘basic infrastructure’ and ‘agriculture sectors’ Food Service & Production Procurement (Manager) Gourmet Bakers & retail stores • • • • • Jul 2010 - Jul 2014 Headed procurement (Local and Imported) for food production for the biggest retailer with a clear KPI for training and development. Worked extensively with products from Dawn Foods (Netherlands), Zeelandia (Netherlands), RICHs(USA) Responsible for channel management, sales force management, inventory management solutions and shop floor merchandising Streamlined supplies for the business, ensuring development and implementation of SOPs for purchase and quality assurance. Designed and conceptualized the expansion of bottled water arm of the business as well as food to go counters. EDUCATION ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Masters of Arts University of Sussex • Brighton, United Kingdom Sep 2008 - Sep 2009 Anthropology BSc. Honors Lahore University of Management Sciences • Lahore Social Sciences Sep 2002 - Apr 2007