FALENE NURSE
Writer
E-
-
q LinkedIn Profile, Portfolio,Publications
Miami Beach
EXPERIENCE
SUMMARY
SENIOR COPYWRITER & CONSULTANT
Award-winning copywriter and content strategist with
expertise in brand storytelling, editorial writing, and
marketing copy. Adept at crafting compelling narratives
that engage audiences, increase brand visibility, and
drives measurable results. Proven success across
technology, entertainment, and consumer brands,
delivering impactful content for digital, social, print, and
video platforms
Los Angeles | New York | Miami | Texas
08/2008 - Present
Location
• Brand Copywriting Clients: Apple, Samsung, American Heart Association,
DirecTV’s D-Lab, The Agency RE, Lenovo, KeepMePosted/Fotokem.
• Develops brand stories and high-impact content for top-tier brands, specializing in
digital campaigns, editorial features, and marketing strategy.
• Helped launch MeInMyPlace.com by integrating celebrity-driven content, growing
viewership to 500K+/month and enabling a paid subscription model.
• Developed ONYX Beauty Box brand and website, contributing to $2.5M in sales
within four years.
• Created Samsung’s small business digital campaign, increasing Visa partnership
traffic and click-through rates by 25%+.
• Produced DirecTV’s D-Lab promo short, used as a PR tool at SXSW and other
design events.
EDITORIAL - LA & NY
Freelance Writer - Gizmodo, Inverse, High Country News, Architectural
Digest, Slate, The Hollywood Reporter, Vibe, Details, Field mag.
2008 - Present
Location
• Interviewed industry figures including Ruth E. Carter (Oscar-winning costume
designer) and Wendy Froud (Jim Henson Puppeteer).
• Viral Interview with Tiffani Thiessen (MeInMyPlace), directly quoted on GMA,
drove page views to 5 million+.
• Details feature ranked "Top 5 Stories of the Week"; Inverse article featured on Long
Reads’ "Top 5 of the Week".
• Curated photography project for No Tofu Art Magazine - Real Good Looking
• Curated photography for Me In My Place
Senior Writer - Ucla Extension Marketing Department
Los Angeles
• Principal writer for institutional campaigns and marketing projects, including UCLA
Extension's Centennial initiative
• Collaborated on the UCLA Centennial Campaign, contributing to $5.49 billion raised
FREELANCE AGENCY EXPERIENCE – LA & NY
Senior Copywriter - Davis Elan, Woo, Phelps, Razorfish
2009 - 2014
Los Angeles, United States
Title
Copywriter - Samsung Group/Cheil Worldwide
11/2005 - 11/2009
New York
• Developed e-learning content, training sites, and banner ads for Samsung
• Conceptualized marketing campaigns
DIRECT RESPONSE & DRTV STRATEGY
Copywriter - P&G, Universal/Renegade Video, MGM, HP, Paul Mitchell,
XOOM.com
2004 - 2006
Los Angeles, United States
• Revamped CoverGirl Outlast "Salsa" DRTV ad, exceeding CPL expectations and
achieving a successful national TRP goal.
• Led Old Spice Red Zone Challenge—the first direct response digital/mobile
marketing competition in the U.S. for MGM & ESPN.
www.enhancv.com
EDUCATION
AA, Film/Video Production
Art Institute of Fort Lauderdale
Date period
Fort Lauderdale, United States
BA, Media Studies & Fine Arts
Stafford University (now Staffordshire University
IN-HOUSE – LA & NY
04/2014 - 06/2016
• Content & Copywriting – Engaging, high-converting
copy for digital campaigns, editorial, and branded
content.
• SEO & Digital Marketing – Experience optimizing
content for search engines, audience engagement, and
brand growth.
• Creative & Strategic Thinking – Expert at developing
original ideas and innovative storytelling approaches.
• Project Management & Collaboration – Skilled at
working independently and with teams to meet goals
efficiently.
Date period
Stoke-on-Trent, United Kingdom
• Media Studies & Fine
A Levels
Stafford College
Date period
Stafford, United Kingdom
• English Literature, Fine Art & Media
SKILLS
Copywriting | Content Marketing | Editorial &
Feature Writing | SEO | Ghostwriting
Pitching & Idea Generation | Social Media Writing |
Proofreading & Editing
TOOLS [CMS, PMT, NLP]
HubSpot
WordPress
SEMrush
Grammarly
Monday
Workfront
Google Analytics
Asana
Basecamp
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