Falene Nurse

Adept at crafting compelling narratives that engage audiences, increase brand visibility, and drives measurable results. Proven success across technology, entertainment, and consumer brands, delivering impactful content for digital, social, print, and video platforms.

• Content & Copywriting Engaging, high-converting copy for digital campaigns, editorial, and branded content.
• SEO & Digital Marketing Experience optimizing content for search engines, audience engagement, and brand growth.
• Creative & Strategic Thinking Expert at developing original ideas and innovative storytelling approaches.
• Project Management & Collaboration Skilled at working independently and with teams to meet goals efficiently. 

Clients include Apple, Samsung, American Heart Association, DirecTV’s DLab, The Agency RE, Lenovo, KeepMePosted/Fotokem.

• Developed brand stories and high-impact content for top-tier brands, specializing in digital campaigns, editorial features, and marketing strategy.

• Helped launch MeInMyPlace.com by integrating celebrity-driven content, growing viewership to 500K/month and enabling a paid subscription model.

• Created Samsung’s small business digital campaign, increasing Visa partnership traffic and click-through rates by 25%.

• Produced DirecTV’s DLab promo short, used as a PR tool at SXSW and other design events.

For the past six years, I have worked remotely for various clients, including serving as a researcher and writer for the American Heart Association on their most recent site launch, Empowered to Serve. Due to my diverse writing background, I can adapt to various brand voices and am comfortable working with Meltwater, Slack, WordPress, Monday, and more.