Evelyn Anselem

EVELYN ANSELEM Digital Marketing Strategist-|- My Portfolio Work Experience Digital Marketing Strategist Servo Direct Limited., a tech company that specializes in security and hospitality solutions September 2021 - Present Achieved a 70% increase in social media followers by developing a strong content strategy that lead to a 50% growth in sales within six months Boosted client's brand recognition by 50% by developing new ideas and fresh content marketing strategies Increased our client base by 45% by seeking opportunities for partnership with advertisers Implemented SEO strategies, resulting in a 20% improvement in website search engine rankings, and managed PPC advertising campaigns that generated a 15% increase in conversion rates. Developed and executed successful digital marketing campaigns, resulting in an increase in website traffic by 40% and a 25% boost in lead generation. Content Writer Haelsoft Digital November 2021 - Present Boosted our monthly output by creating daily articles, story ideas, and social media posts Improved the team's copy by 10% by identifying gaps in existing online content and collaborating with editors during research Produced online content and marketing copy by leading a team of writers and editors to promote the products and services of key clients Conducted thorough research on industry topics to ensure accuracy and credibility of content, resulting in a 95% satisfaction rate from readers. Developed and executed a content strategy that aligned with company goals and increased brand awareness by 30%. Social Media Strategist D&D Variety Store Engaged daily with the community using posts, stories, and tweets. Oversaw social media asset design to be in line with brand identity -|- My Portfolio Tracked customers' engagement and feedback to optimize social media strategies Monitored and tracked followers on social media platforms to analyze growth Observed the effectiveness of social media efforts to maximize growth Preserved brand reputation in social media by reacting to negative feedback Relevant Skills Search Engine Optimization Digital Marketing Web Content Writing Social Media Management Digital Strategies Education History Ordinary National Diploma Institution: Yaba College of Technology Year of Graduation: 2021 Best Writer Volunteer Work, Awards, Affiliations, and Interests Volunteer Teacher Revamp Africa January 2021 to June 2021 Social Media Strategist Cornerstone International Stupendous Writer Yaba College of Technology 2019 and 2021 Demonstrated exceptional writing skills during the first and second year of higher education, earning recognition as the top writer in the program. Received the prestigious Staff of the Year award at Servo Direct Limited, recognized for outstanding performance, dedication, and contributions to the organization. Exemplified consistent excellence in writing, communication, and interpersonal skills throughout academic and professional endeavors. -|- My Portfolio Certifications Social Media Management Hubspot Academy I am certified in Social Media Management through Hubspot Academy, a leading authority in digital marketing education. This certification demonstrates my knowledge and expertise in creating and implementing effective social media strategies, measuring and analyzing results, and staying up-to-date with the latest industry trends and best practices. With this certification, I am equipped to help businesses maximize their social media presence and drive engagement with their target audience. Fundamentals of Digital Marketing Google Digital Skills for Africa SEO Hubspot Academy Social Media Management Hubspot Academy Paid Media Strategy Hubspot Academy Digital Strategy and Business Opportunity Digital Marketing Institute