I am Evelyn Anselem.
I am a Content Marketing Strategist leveraging various digital marketing channels to increase brand awareness, and revenue, and drive traffic to personal brands and businesses.
My journey into the digital marketing space started in 2020 when I managed an online fashion store for a personal brand and created quality content that increased brand awareness, optimized social ads to drive revenue, and also used analytics to measure and improve performance.
I have also trained business owners to leverage online media to build and increase their online visibility.
Fast forward to 2022, I currently work as the lead Content Marketing Strategist for a technology company and I've increased their brand awareness and revenue by 50% by
Analyzing data to predict market trends and customer needs
Designing and implementing a social media strategy
Communicating with followers, responding to customer queries in a timely manner, and keeping an eye on reviews
Tracking KPIs and building weekly reports
Leveraging SEO, SEM, and Facebook and Instagram ads to increase revenue.
Some of my other roles are:
Content Writer - Haelsoft Digital
Social Media Manager -D&D Variety Store
Community Manager -Cornerstone International Foundation.