Etido Bassey Essien

ETIDO BASSEY ESSIEN HRH 11, Becky 2 Estate, Karu • - •- SUMMARY Google Ads Specialist with 4 years of experience driving high-ROI campaigns across Search, Display, and YouTube. Expert in keyword research, audience targeting, and campaign optimization using tools like Google Analytics and Tag Manager. Passionate about data-driven strategy and scaling brands through performance marketing. WORK EXPERIENCE Google Ads Campaign Specialist , JS Mac Webmasters Pty Ltd (U.S & Aus) Feb 2023 - Present Create and optimize high-converting Google Ads Campaign Analyze competitor performance and key metrics (Quality Score, Ad Rank, CTR) to enhance campaign effectiveness and maintain a competitive edge. Manage Google Shopping ads with optimized product feeds. Use remarketing to re-engage past website visitors. Mar 2021 - Feb 2022 Paid Search Specialist, Workstaff360 (U.S Clients) Managed Google Ads and Facebook Meta Ads campaigns, optimizing for ROI and reach. create dynamic ads to boost conversions efficiently. Developed, optimized, and reported on Google Ads campaigns; provided performance insights. Conducted keyword research, crafted compelling ad copy, and monitored campaign. Feb 2020 - Jan 2021 Appointment setter, Consumer Opportunity (U.S Client) Effectively scheduled and confirmed appointments for sales representatives. Build rapport with prospective clients through persuasive communication. maintained accurate records of calls and client interactions using CRM tools. EDUCATION Bachelor of Science in Estate Management Aug 2018 - Aug 2023 University of Calabar Relevant coursework in Market Analysis and property valuation Data Analysis and Reporting Financial Management Consumer Behavior ADDITIONAL INFORMATION Technical Skills: Project Management, Market Analysis, Google Sheet, Google Tag Manager, Google Analytics, Google Looker Studio, SEMrush Languages: English Certifications: Google Ads ( In view)