Etido Bassey Essien

Results-driven Google Ads Specialist with 4 years of hands-on experience managing high-performing PPC campaigns across Search, Display, Shopping, and YouTube. Proven track record of optimizing ad spend, increasing ROAS, and generating quality leads for clients across diverse industries including e-commerce, tech, and B2B services. Skilled in audience targeting, keyword research, A/B testing, and conversion rate optimization. Adept at leveraging data from Google Analytics, Tag Manager, and Looker Studio to make strategic, performance-focused decisions. Passionate about scaling brands through data-backed advertising strategies that drive measurable growth.