ESTHER ANIH
Customer Service Specialist | Cold Caller | Appointment Setter
Lagos, Nigeria-
PROFESSIONAL SUMMARY
Results-driven Customer Service Specialist and Cold Calling Professional with strong
experience in outbound prospecting, appointment setting, lead qualification, and
customer relationship management across remote international campaigns. Skilled
in handling high-volume customer interactions, converting prospects into qualified
appointments, managing CRM pipelines, and maintaining customer satisfaction
through structured communication and follow-up strategies. Proficient in HubSpot,
Salesforce, Slack, Zoom, and Google Workspace, with a consistent track record of
improving engagement quality, pipeline efficiency, and conversion outcomes in
fast-paced sales environments.
CORE COMPETENCIES
Cold Calling and Outbound Prospecting
Appointment Setting and Calendar Management
Customer Service and Customer Retention
Lead Qualification and Pipeline Development
CRM Management (HubSpot, Salesforce)
Objection Handling and Rapport Building
Sales Pipeline Support
Follow-Up Strategy Execution
Customer Complaint Resolution
High-Volume Call Handling
Remote Communication (Slack, Zoom, Google Workspace)
Call Script Optimization
Performance Tracking and KPI Improvement
PROFESSIONAL EXPERIENCE
Appointment Setter | Customer Service
Marketing Transformers | Jun 2025 – Jan 2026
- Conducted outbound calls for US and Australian roofing and real estate campaigns to
generate qualified leads and book appointments.
- Screened and qualified prospects based on predefined criteria to improve sales team
efficiency and reduce unqualified bookings.
- Scheduled and confirmed appointments with decision-makers, brokers, and business
owners.
- Contributed to improved booking efficiency through structured follow-ups and consistent
pipeline management.
Cold Caller and Appointment Setter
Jacques Conversion – UK Advertising Campaign | Dec 2024 – Jul 2025
- Executed high-volume outbound calling campaigns targeting UK businesses to promote
advertising and marketing services.
- Identified customer needs, handled objections, and converted prospects into booked
appointments for sales representatives.
- Maintained accurate CRM records and ensured timely follow-ups to maximize conversion
rates.
- Supported performance improvements through disciplined adherence to call scripts and
adaptive communication techniques.
Sales Development Representative
042 Donuts | Nov 2023 – Oct 2024
- Managed inbound and outbound leads using HubSpot CRM, ensuring consistent pipeline
progression.
- Scheduled qualified appointments for the sales team and supported deal closure efforts.
- Improved lead follow-up consistency through structured tracking and communication
workflows.
- Identified upsell opportunities during customer interactions to support revenue growth.
Customer Service Representative and Team Lead
MacNebeson Ltd | Sep 2023 – Oct 2023
- Managed inbound and outbound customer communications to resolve issues and generate
leads.
- Supervised and supported junior agents, improving service consistency and call quality.
- Reduced handling inefficiencies through improved call structure and customer response
techniques.
- Ensured daily performance targets were met through active monitoring of team
communication.
Assistant Customer Support Manager (Hybrid)
Mercy Mother Child Care | Jan 2022 – Aug 2023
- Handled 80+ daily customer inquiries across phone and chat while maintaining service
quality standards.
- Coordinated team workflows using Slack and Zoom to improve response speed and task
allocation.
- Strengthened customer retention through proactive follow-ups and issue resolution.
- Supported overall customer service operations to ensure consistent client satisfaction.
CERTIFICATIONS
Social Media Management – HubSpot Academy
Introduction to Data Analysis – Coursera
EDUCATION
Bachelor of Science (B.Sc.) in Business Management
University of Nigeria, Enugu Campus
LEADERSHIP EXPERIENCE
Member, The Tax Club (TTC), UNN
Delivered presentations and research reports during academic seminars.
Speaker, Department of Business Management Legislative Council
University of Nigeria, Enugu Campus
TECHNICAL TOOLS
HubSpot | Salesforce | Slack | Zoom | Google Workspace
Cold Calling | Appointment Setting | Lead Qualification | Customer Support | Objection
Handling | CRM Management