Erika Ellis
AI Product Marketing Expert
Education
2016 -2019
ARIZONA STATE UNIVERSITY | THUNDERBIRD
SCHOOL OF GLOBAL MANAGEMENT
Bachelor of Global Management
Minor in Sustainability
3.5 / 4.0
About Me
Customer-obsessed Product Marketing
Manager with 5+ years of experience leading
go-to-market strategy, product positioning,
and campaign execution across fintech, SaaS,
and AI-driven products. Proven track record of
building differentiated narratives, generating
customer insights, and enabling GTM teams to
accelerate adoption. Experienced in highgrowth startup environments, consulting
across fintech segments, and partnering
cross-functionally with Product, Sales, and
Growth teams to deliver measurable business
impact. Passionate about simplifying complex
financial workflows through compelling
storytelling and data-driven marketing.
Contact--Gilbert, AZ 85296
Skills
Product Marketing & Positioning
(Fintech, SaaS, AI)
Customer Insights & Persona
Development
Go-to-Market Strategy & Campaign
Execution
Sales & Partner Enablement
(Collateral, Battlecards, Training)
Experience
Altimetrik
PRODUCT MANAGER: AI
SEPTEMBER 2024 - AUGUST 2025
Defined product strategy for 10+ AI-powered
solutions in Wealth Management, Life Sciences,
and Industrial sectors—partnering with OpenAI,
Salesforce, and Snowflake.
Led go-to-market readiness and user onboarding
for 50+ enterprise ChatGPT and API clients.
Created use-case proposals, executive briefings,
and co-branded product assets that translated
technical concepts into stakeholder value.
Orchestrated field activation and lead gen
initiatives with partner teams, driving 4–6x ROI and
accelerating product adoption.
Drove $6.2M in net-new pipeline by aligning
feature value to customer pain points and
leveraging multi-channel product marketing.
Posh
PRODUCT MANAGER: CONVERSATIONAL AI
JULY 2023 - APRIL 2024
Spearheaded go-to-market discovery for AIdriven products tailored to credit unions and
community banks, generating $1.4M+ in pipeline.
Collaborated with GTM and design teams to
validate personas, improve positioning, and
inform roadmap priorities.
Built feedback loops from outbound outreach and
events into early product experimentation.
Supported event-driven product activation,
leading to 50+ new account wins and user
onboarding success metrics.
Skills
Competitive Intelligence & Market
Analysis
Experience
Consumer Voice
PARTNERSHIP & PRODUCT MANAGER
AUGUST 2022 - MAY 2023
High-Growth Startup Leadership &
Consulting
Executed partnership product strategy with 50+
fintech, SaaS, and CPG companies, contributing to
12% YoY revenue growth.
Designed and iterated on custom product bundles
and proposals based on partner needs and
customer insights.
Created customer-focused solution bundles,
renewal workflows, and pricing strategies that
improved retention by 30%.
Supported Paid Search strategy with performance
data to optimize campaigns for partner platforms,
reducing CPA by 18%.
AI/ML Commercialization (NLP, LLMs,
Automation)
Cross-Functional Leadership (Product,
Sales, Growth, UX, Data)
Jira | Confluence | Marketo | SFMC |
HubSpot
AWS | Azure | Snowflake | Databricks |
OpenAI
Philanthropy
Reading is Fundamental
Feed My Starving Children
Zululand Cat Conservation Project
Ryan House
Reach.AI
GEN AI PRODUCT MANAGER
JUNE 2020 - JUNE 2022
Owned onboarding and lifecycle workflows for AI
voice product suite, converting 83% of churned
accounts through recapture initiatives.
Facilitated 100+ product walkthroughs, reducing
escalations and increasing activation speed.
Acted as product liaison between customer
success and engineering, helping prioritize
roadmap changes that improved billing and
increased collections by 12%.
Sift
JR. PRODUCT SPECIALIST
SEPTEMBER 2019 - JUNE 2020
Partnered with GTM and product marketing to
refine messaging and reposition AI-powered
fraud tools based on user feedback.
Contributed to product-led sales motion by
redesigning collateral, resulting in a 20%
conversion rate increase.
Collaborated with product and sales teams to
identify key use cases and support $2.5M+ in
enterprise SQL generation.
