Erika Ellis

I’m an AI product marketing leader who turns complex LLM/NLP capabilities into clear value stories and measurable growth. Most recently, I owned product strategy for a portfolio of 10+ AI solutions across wealth management, life sciences, and industrial sectors. I led go-to-market readiness and enterprise onboarding for 50+ generative-AI and API customers, built executive briefs and co-branded assets that made technical concepts accessible, and drove field activation with partner teams that returned 4–6× ROI. By aligning feature narratives to concrete pains and running disciplined, multi-channel programs, I created $6.2M in net-new pipeline.

Earlier, at a conversational-AI scale-up, I spearheaded GTM discovery for community banking and credit unions—validating personas with design and sales, connecting outbound signals to product experiments, and supporting event-driven activation that produced 50+ new account wins and over $1.4M in pipeline. Before that, in a partnerships and product role, I executed with 50+ ecosystem partners, delivering 12% YoY revenue growth, designing solution bundles and renewal workflows that lifted retention 30%, and optimizing paid acquisition to reduce CPA by 18%.

In an AI voice platform role, I owned onboarding and lifecycle motions, recapturing 83% of churned accounts and running 100+ product walkthroughs that reduced escalations and accelerated activation; roadmap inputs improved billing and increased collections by 12%. I began in AI fraud tooling, partnering with PMM and sales to refine positioning, modernize collateral, and support $2.5M+ in enterprise SQL generation with a 20% conversion lift.

My superpower is building crisp, technical narratives that are tangible for executives and usable for sellers. I’m hands-on with enablement—battlecards, ROI models, launch kits—and equally focused on instrumentation: feeding field insights back into roadmap, sharpening ICPs/personas, and operationalizing experiments that move activation, adoption, and expansion. Colleagues describe me as customer-obsessed, collaborative across Product/Sales/Growth/Data, and comfortable operating in high-growth, ambiguous environments where disciplined GTM mechanics matter.

Technically, I commercialize AI/ML (NLP, LLMs, automation) and work across major hyperscaler and modern data-platform ecosystems, as well as enterprise marketing automation and CRM suites. I’m fluent in enterprise deployment realities—security reviews, onboarding, change management—and I anchor success to pipeline created, activation speed, and product usage that sticks.