ERIC M. LEVIN
--http://www.linkedin.com/in/ericmlevin
Results-driven Market Research Leader, with a proven track record of delivering projects on time and creating significant impact for clients.
Renowned for superb problem-solving abilities, broad healthcare industry knowledge, and a commitment to fostering team talent and inclusivity.
Adept at managing complex engagements and mentoring colleagues to achieve professional growth
CORE COMPETENCIES
• Primary and secondary market research (domestic & global)
• GenAI and machine learning applications in market research
• Quantitative and qualitative market research
• Patient/consumer journey research
• New product forecasting, competitive analysis, TPP optimization
• ATU tracking research
• Leadership, mentoring, and talent development
• Client relationship management & business development
• Advanced statistical methods: Segmentation, Forecasting, Conjoint/Discrete Choice
• Expertise in SAS, SPSS, Excel, Tableau, PowerPoint/ThinkCell, text analytics/sentiment analysis
WORK EXPERIENCE
McKinsey & Company, Philadelphia, PA, 8/18-3/25
Capabilities & Insights Expert - Elicited client and team strategic objectives, translated them into research objectives, leveraged existing
research, and developed and launched new custom research
• Crafted custom questionnaires, managing programming, fielding, data analysis, and reporting. Select, engage with, and manage
vendors that program, field and support analysis of market research
• Moderated qualitative market research
• Survey topics included: patient/consumer journeys, consumer healthcare experiences and preferences, COVID-19, due diligence for
private equity
• Research spans across important healthcare stakeholders, including consumers, health systems, physicians, health Insurers,
employers, health insurance brokers, government entities, and private equity. Adept at executing fast-turnaround market research
projects
• Talent Enrichment, team building, and mentoring: Successfully sourced and recruited a team in India, significantly expanding team
capacity within the consumer insights practice. Focused on team learning and skill development, facilitating rapid onboarding and
impactful client contributions within the first year. Actively mentored team members, ensuring opportunities for growth aligned with
their professional interests. Created an inclusive and receptive team environment, fostering openness, respect, and comfort for all
team members
• Leveraged proprietary McKinsey GenAI technology to benchmark capabilities and limitations for market research applications
Analytical Wizards, Somerville, NJ, 8/16-8/18
Senior Director (Consultant) at a growing advanced Data Science & Marketing Analytics firm, primarily serving the Healthcare industry
• Established the company’s sales and marketing function, including CRM implementation and branding refinement
• Managed internal operations to support business growth and operational scalability
BehaviorMatrix, Blue Bell, PA, 11/13-11/15
Director, Analytics & Insights - Leader of the analytics team that supported marketing decisions by extracting emotions from vast amounts of
digital content. Provided customers with unparalleled, real-time intelligence and empowered them to change perceptions that drive behaviors
• Led analytics for disruptive emotional analytics products, deriving insights from social media and digital content.
• Developed new KPIs, such as Emotional Promoter Score, tailored for healthcare and political clients
• Developed the company’s analytics and insights capabilities for new, disruptive, proprietary emotional analytics products and services
• Digital intelligence product development:
o Advanced and employed BehaviorMatrix’s proprietary emotional research and analytics methodologies
o New Metrics derived from Social Media Data included “Emotional Promoter Score” KPI and visualizations for “Emotional
Unmet Needs”
• Project design and execution: Ensured the successful execution of any required analytics, the integrity of all results and the
communication of business-oriented recommendations to clients
• Grew, supervised, and mentored Analytics & Insights staff
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Optimal Strategix Group, Newtown, PA, 10/10-6/13
Executive Director - Led direction and developed business for all aspects of domestic and international client primary marketing research
engagements for the Healthcare industry. OSG offers an advanced proprietary Conjoint methodology (ASEMAP), that identifies the most
desirable clinical features of treatments in early-stage development.
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Doer/Seller - Developed business / maintained client accounts / relationships
➢ Account acquisition / management (referrals, cold-calls, conferences)
➢ Achieved $900K+ in revenue generation
➢ MSA contracting
➢ Define client business objectives
➢ Write proposals, including project design, sample frame development and deliverables
➢ Lead results and recommendations workshops
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Hands-on direction of cross-functional teams (client, fielding, analytics)
➢ Mentor / train junior staff
➢ Project direction of junior analytics staff (materials development, analytics, final report production)
➢ Interviewing / on-boarding of new hires
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Project types (qual / quant / data analytics):
➢ Purchase Driver / Innovation Identification (advanced conjoint), Market Landscaping, Brand Tracking, Payer Access, Segmentation /
Targeting
Integrated Marketing Associates, Bryn Mawr, PA, 1/10-10/10
Vice-President - Guided clients’ brand strategy using data obtained from custom qualitative and quantitative marketing research projects and
statistical analysis of secondary data.
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Increased the sophistication of IMA’s quantitative marketing research capabilities, which since its founding in 1994 had been
predominantly a qualitative research shop
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Direct all project activities from proposals to presentations. Manage and mentor junior staff and direct external consultants
Princeton Brand Econometrics, New York, NY, 9/03-11/09
Senior Vice-President - Consulted with clients to design and implement custom quantitative marketing research projects, primarily for the
pharmaceutical industry
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Consult with client teams (researchers, brand managers, ad agencies) to develop custom quantitative marketing research projects to
address client objectives, including:
➢ New product / new indication forecasts, Forecasting / optimizing Direct-to-Consumer advertising campaigns, Price optimization,
Market sizing, Segmentation/ targeting, Marketing mix modeling, Brand performance and positioning tracking (ATUs)
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Managed client relationships, designed research projects (experimental design, sample frame and questionnaire development), wrote
proposals, developed final reports, presented results and recommendations
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Managed and mentored junior staff
GlaxoSmithKline, Primary Research Methods Group, Commercial Analysis, Philadelphia., PA, 6/97-9/03
Senior Manager in ‘expert group’, delivering technical support for custom, primary marketing research projects
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Led internal consulting services for quantitative survey research for GSK products across all brand teams
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Supplied expertise and make recommendations for research study design, analysis planning, questionnaire design, statistical sampling,
results analysis, interpretation, and reporting
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Types of studies included:
➢ Demand and Forecasting, Choice Simulation and Modeling, Segmentation/Targeting, ATU & Market Assessment (including Tracking
studies), Market Structure, DTC Planning and Tracking
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Managed and professionally developed direct reports
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Audiences included physicians, nurses, consumers, pharmacists, and MCOs
EDUCATION
• MA, Economics, The American University, Washington, DC
• BA, Economics, Rutgers College, New Brunswick, NJ
• Post-master’s coursework in Statistical Analysis, Drexel University, Philadelphia, PA. Coursework included Doctoral/Master level
courses in Multivariate Statistical Analysis and Statistical Sampling Methods, Multiple Linear Regression, and ANOVA.
MCKINSEY PUBLICATIONS
• Helping US healthcare stakeholders understand the human side of the COVID-19 crisis: McKinsey Consumer Healthcare Insights
https://www.mckinsey.com/industries/healthcare/our-insights/helping-us-healthcare-stakeholders-understand-the-human-side-of-thecovid-19-crisis
• How COVID-19 has changed the way US consumers think about healthcare
https://www.mckinsey.com/industries/healthcare/our-insights/how-covid-19-has-changed-the-way-us-consumers-think-abouthealthcare
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Consumer Health Insights: How respondents are adapting to the “new normal” https://www.mckinsey.com/industries/healthcare/ourinsights/covid-19-consumer-healthcare-insights-what-2021-may-hold
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