Results-driven Market Research Leader, with a proven track record of delivering projects on time and creating significant impact for clients. Renowned for superb problem-solving abilities, broad healthcare industry knowledge, and a commitment to fostering team talent and inclusivity. Adept at managing complex engagements and mentoring colleagues to achieve professional growth
CORE COMPETENCIES
- Primary and secondary market research (domestic & global)
- GenAI and machine learning applications in market research
- Quantitative and qualitative market research
- Patient/consumer journey research
- New product forecasting, competitive analysis, TPP optimization
- ATU tracking research
- Leadership, mentoring, and talent development
- Client relationship management & business development
- Advanced statistical methods: Segmentation, Forecasting, Conjoint/Discrete Choice
- Expertise in SAS, SPSS, Excel, Tableau, PowerPoint/ThinkCell, text analytics/sentiment analysis