Emre Güney

Emre GÜNEY 19 Mayıs Mh. Kaptan Arif Sk. Emek Apt. 53/1 Suadiye--No military service obligation. CAREER OBJECTIVE I am a creatively driven digital marketer who has an endless passion on user experience, conversion optimisation, analytics, growth hacking and finding inventive ways to reveal impactful and useful human insights (a.k.a digital sherlock) Mainly focusing on listening, observation and deduction on consumer behavior, motivations and trends blended with the culture and technology to help digital commerce to thrive. WORK EXPERIENCE • Managing web user experience, utilising strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Developing, executing and managing conversion optimisation and digital analytics strategy of Pegasus Airlines. Instrumenting conversion points and optimizing user funnels. Planning, executing, and measuring experiments and conversion tests. • Planning and managing Pegasus Airlines’ performance marketing strategies mainly search engine optimisation and ppc marketing. Identifying trends and insights, and optimizing spend and performance based on the insights. • Measuring, analysing and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Brainstorming new and creative growth strategies. Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate • Collaborating with internal and external teams to create a frictionless and agile software and UI development for digital channels (mainly web) • Managing global and local agencies (creative, digital, ux and media buying agencies etc.). Responsible for planning and managing Pegasus Airlines’ digital marketing budget (both production & media). Jan 2015 – Present, Senior Digital Marketing Specialist, Pegasus Airlines Responsible for building and managing digital marketing strategies. Managing global and local agencies (creative, digital, social and media buying agencies etc.). Responsible for planning and managing digital marketing communication budget (both production & media). Responsible for planning and managing performance marketing strategies including SEO, PPC and affiliate marketing. Responsible for UX&UI developments of digital sales channels. Responsible for digital analytics and conversion optimisation activities. Jan 2013 – Jan 2015, Digital Marketing Specialist, Pegasus Airlines Responsible for building and managing digital & social media communication strategies of Pegasus Airlines. Managing global and local agencies (creative, digital and media buying agencies etc.). Responsible for planning and managing Pegasus Airlines’ digital marketing communication budget (both production & media). Responsible for planning and managing Pegasus Airlines’ performance marketing strategies (both SEO & SEM & Affiliate marketing) Dec 2010 – Jan 2013, Marketing Communication Specialist, Renault Responsible for building and managing communication strategies of Renault & Dacia. Focused on creatively localisation of global communications strategies and campaigns. Managed global and local agencies (creative, digital and media buying agencies etc.) Responsible for planning and managing marketing communication budget (both production & media). Mainly managed for Megane family, Clio and Electrical vehicle for 2 years. Managed social media strategies of Renault & Dacia and implemented on digital platforms with creative projects. Made Renault Turkey’s brand communications in digital platforms as the pioneer example for the HQ. Oct 2008 – Jan 2010, Barman, Paramount Restaurants, London A restaurant work experience during my master’s insights at service industry directly from the field. Responsible for planning and managing the bar Additionally gained a good multicultural working backgrounds and different cultures. education which helped me to grasp priceless consumer Responsible for the bar service of Paramount Restaurant. budget (both inventory management & new purchases). experience by working with many people from different EDUCATION Sep 2008 – Sep 2009, MSc in Marketing, Brunel University, London Completed with merit degree. Had a good academical background on brand management and marketing communication. Gained a good understanding on brand management with the conducted dissertation on brand revitalisation/rejuvenation strategies titled “Tell me what you don't like about your brand: an exploratory qualitative research comparing the views of marketing academics and practitioners on brand revitalization” Sep 2003 – Jun 2008, BA in Economics, Yeditepe University Completed with honoured degree and as the 3rd student of the faculty. INTERESTS and ACTIVITIES I passionately worship the Beatles and believed that they found the secret of life that is nothing but love is all you need in what you do. I’m an avid follower of new movies and TV Series. Having a blog @ emrreguney.wordpress.com in which I keep the stuff I like from advertising field. REFEREES İlknur AYYILDIZ, Marketing Supervisor, 3M, (Former Renault colleague)-,- Görey SARI, Marketing Communications Specialist, Renault.-,- Emre AYTAÇ, Regional Marketing Manager, Ruukki, (Former Renault colleague)-,-