Emre Güney

Developing, executing and managing conversion optimization and digital growth strategy, instrumenting conversion points and optimizing user funnels; planning, executing, and measuring experiments and conversion tests and identifying grow areas whereas new hacks can be implemented to grow the north star metric.

I am managing digital user experience, utilizing strong analytical ability to evaluate end-to-end user experience across multiple digital channels and customer touch points and to improve user engagement, leading qualitative and quantitative approach for deeper understanding of the behavior of user.

Planning and managing customer acquisition-activation-retention strategies across all online channels. Identifying trends and insights, and optimizing to maximize growth in acquisition-activation-retention. Mainly focusing on PPC advertising, digital media planning, email marketing, and search engine optimization.

Brainstorming new and creative growth strategies; evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.

In collaboration with internal and external teams to create a frictionless and agile software and UI development for digital channels to optimize entry/landing pages, booking flows/conversion funnels and onboarding experience in order to grow in activation & retention.