Emmanuel Kofi Acheampong

ACHEAMPONG EMMANUEL KOFI Address: P.O. Box CS 7946, Tema Email:-Tel: - https://www.linkedin.com/in/kofi-acheampong-mba-acim-/ PROFESSIONAL SUMMARY Results driven Sales and Marketing professional with over 6 years of experience in the manufacturing sector. Proven expertise in strategic planning, team leadership, and data driven decision-making. Adept at building strong client relationships and driving revenue growth through innovative sales strategies. Known for exceptional communication skills and a customer approach, leading to enhanced customer satisfaction and corporate growth. EDUCATION Postgraduate Diploma in Professional Marketing - Level 7 The Chartered Institute of Marketing (CIM), UK | July 2024 Grade: Merit • Completed coursework in Global Marketing Decision, Corporate Digital Communication, and Creating Entrepreneurial Change. Master’s Degree in Marketing University of Professional Studies, Accra (UPSA) | September 2019 – August 2021 Grade: 3.16 / 4.00 - Thesis: Conducted a comprehensive thesis exploring the correlation between corporate social responsibility (CSR) and brand awareness within Ghana’s fast moving consumer goods (FMCG) industry. - Completed coursework in Advanced Service Marketing, Advanced Digital Marketing, Organisational Behaviour Management, International Marketing, Advanced Sales Management. Bachelor of Science in Marketing University of Professional Studies, Accra, Ghana | August 2013 – June 2017 - Thesis: Influence of Sponsorship on Customer Loyalty - Engaged in coursework covering Speech and Communication, Brands Management, Tourism Marketing, Operations Management, International Marketing, Marketing Strategy. - Actively participated as a member of Enactus Ghana, contributing to impactful community projects. - Served as Entertainment Committee Lead in student government, demonstrating leadership skills. West African Senior School Certificate Examination Aggrey Memorial A.M.E Zion Senior High School, Ghana | September 2009 – May 2012 PROFESSIONAL EXPERIENCE Area Sales Manager Toloram (Multipro Private Limited) | December 2024 – Present - Oversee and manage relationships with large supermarkets and over 100 neighbourhood supermarkets within the Modern Trade channel in Accra. - Develop and execute strategic sales plans to achieve revenue targets and enhance market share within the Accra territory and its environs. - Provide leadership and mentorship to a team of sales representatives, ensuring consistent support, training, and performance monitoring to exceed sales goals. - Build and sustain strong customer relationships, enhancing satisfaction and retention rates. - Analyse sales data and monitor market trends to identify growth opportunities and implement optimised sales strategies. Field Sales Officer Nutrifoods Ghana Limited | August 2022 – November 2024 - Supervised the Golden Outlets project and employed data analysis to improve operational efficiency. - Coordinated team efforts to streamline processes, ensuring product availability and reducing stockouts by 20%. - Utilised data analysis to refine sales strategies, resulting in a 15% revenue increase. - Managed and directed the strategic operations of 100 neighbourhood supermarkets under the Modern Trade channel within the Accra metropolitan area. - Ensured effective deployment of POSMs (Point of Sale Materials) to designated outlets, maximising brand visibility and market penetration. Customer-Based Coordinator Nestlé Ghana Limited | January 2019 – July 2022 - Built and maintained key distributor relationships, achieving consistent revenue streams and a 10% increase in client retention. - Identified and analysed market trends and developed strategies that boosted sales productivity by 8%. - Enhanced product availability and visibility through effective inventory management, contributing to a 10% increase in market share. - Managed product quality and presentation to minimise losses and maintain brand reputation. - Facilitated regular training sessions for sales teams, leading to a 15% boost in productivity and customer engagement. Disaster Risk Officer National Disaster Management Organisation (NADMO) | September 2017 – June 2018 - Led disaster risk reduction campaigns, improving community awareness and preparedness. - Conducted site inspections to identify hazards, ensuring community safety and compliance with standards. - Managed resource allocation efficiently, reducing operational costs and maximising productivity. Marketing Associate JAD Events Company | September 2015 – August 2017 - Designed pre-season marketing plans aligned with company strategies to enhance product positioning and market penetration - Built partnerships with vendors to support marketing objectives and enhance brand reach. - Coordinated projects, ensuring timely execution, expense management, and collaboration among stakeholders. - Increased audience interaction through the integration of multimedia content on brand websites, improving visibility and recognition. KEY ACHIEVEMENTS - Consistently exceeded sales targets, achieving an average of 109% in Q3 2023 at Nutrifoods Ghana. - Successfully led initiatives that expanded market reach, achieving a sell-out target of GHc 5 million at Nestle Ghana. - Played a key role in Enactus Ghana UPSA branch's "Project Add On," demonstrating leadership and collaboration skills. SKILLS & INTERESTS - - Technical: Microsoft Office Suite (Excel, Word, PowerPoint), Data Analysis, CRM Software - Marketing & Sales: Strategic Planning, Market Analysis, Customer Relationship Management, Digital Marketing - Communication: Effective Negotiation, Presentation Skills, Cross-Functional Team Collaboration - Interests: Enjoys adventures, listening to music, reading, and photography. REFERENCES Mr. Prince Newton Ativor Area Sales Manager - Nutrifoods Ghana Limited (Olam Ghana) Email:-Phone: - Mr. Samuel Adjei-Yeboah Regional Commercial Development Manager - Nestlé Ghana Limited Email:-Phone: - Dr. Timothy Kwabla Zilevu Ph.D., MCIM-UK, CM Assistant Registrar – University of Professional Studies, Accra (UPSA) Email:-Phone: - Mr. Evans Agyei Operations Manager - Hotjobs Africa Ltd. Email:-Phone: - Rev. Daniel Odei-Lamptey District Director - National Disaster Management Organisation (NADMO) Phone: -