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Setagaya-ku, Matsubara
Tokyo
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-Tel. +81 - 80 - 3244 - 0224
emmajreynolds
e.r.224
P R O F I L E
An online marketing manager of an entrepreneurial background, with a proven
ability to increase conversion rates, grow website traffic, manage a multitude of
accounts, cultivate profitable relationships, and manage projects from inception,
E X P E R T I S E
CAMPAIGN
OPTIMISATION
launch through analysis. A strong communicator, focused on delivering top-notch
results.
Born and raised in Tokyo, is native in Japanese, English, and fluent in Spanish. Has
worked in Asia and Europe since graduating from the University of Edinburgh in
Scotland.
INBOUND MKT.
E X P E R I E N C E
STRATEGY
ONLINE MARKETING SPECIALIST
MCAFEE / Tokyo / 2016 - 2017
SEO / SEM
PROJECT MGMT.
McAfee is one of the world’s leading independent cybersecurity companies. Here I:
ACCOUNT MGMT.
COMMUNICATION
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E D U C A T I O N
MA in INTL. BUSINESS & SPANISH
First Class Honours
University of Edinburgh, Scotland-
INTL. EXCHANGE CERTIFICATE
First Class Honours.
ICADE Business School, Spain-
Manage online marketing campaigns for a 1.5mil+ user base in Japan.
In the last 6 months:
o Ran and tested 100+ variations of emails & alerts
o Increased the end-to-end conversion rate of email campaigns by 67%
o Increased the revenue from email campaigns by 51%
o Increased the revenue from in-product alerts by 52%
o Integrated a new messaging system
CO-FOUNDER, CHIEF MARKETING OFFICER
VALORTOP / Spain / 2014 - 2016
ValorTop.com is a Spanish comparison site for tech products. ValorTop was selected for,
and successfully completed, the third generation of Spain's leading accelerator:
Lanzadera.
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Grew ValorTop’s traffic organically from 0-150K per month, in 1.5 years (SEO).
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Grew and managed over 200 sales and media accounts.
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Successfully delivered, monitored and optimised weekly on-site campaigns for
our advertisers. Account retention was 90%.
INTL. BACCALAUREATE DIPLOMA
38/45
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Increased ad revenue by an average of 20% each month.
Yokohama Intl. School, Japan
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Coordinated online & offline marketing campaigns: SEM, display adverts, social
media, online magazines, newspapers and blogs, and radio interviews.
2007 - 2009
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I
CO-FOUNDER, MARKETING MANAGER
ALWAYSREVIEW / Denmark / 2014
L O V E . . .
Travelling
Fitness
Alwaysreview.com is an English comparison website for software. Sold in 2014.
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Managed SEO & SEM: grew traffic from 0 – 50,000 monthly visitors.
PUBLIC RELATIONS COORDINATOR
PINSTRIPE / The Philippines / 2013
Salsa dancing
Learning languages
Music festivals
Managed recruiting, hiring, training, and all legal matters for a 10-person team.
Pinstripe is a startup that manages PR for luxury cosmetic brands.
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Managed relationships with over 100 media professionals in Manila.
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Assisted in developing quarterly PR strategies for YSL, L’Oreal, & MAC.
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Assisted in organising weekly PR events.
