Emma Reynolds

An online marketing manager of an entrepreneurial background, with a proven ability to increase conversion rates, grow website traffic, manage a multitude of accounts, cultivate profitable relationships, and manage projects from inception, launch through analysis. A strong communicator, focused on delivering top-notch results.

Born and raised in Tokyo, is native in Japanese, English, and fluent in Spanish. Has worked in Asia and Europe since graduating from the University of Edinburgh in Scotland.

Currently, I am the Online Marketing Specialist at McAfee Japan. McAfee is one of the world’s leading independent cybersecurity companies. Here I:

• Manage online marketing campaigns for a 1.5mil+ user base in Japan.
• In the last 6 months:
  oRan and tested 100+ variations of emails & alerts
  oIncreased the end-to-end conversion rate of email campaigns by 67%
  oIncreased the revenue from email campaigns by 51%
  oIncreased the revenue from in-product alerts by 52%
  oIntegrated a new messaging system