Ely Boy Estoque
Birth Date: July 24, 1990
Age: 28
Contact Number:-
Email:-
Profile Summary
I am an experienced PR and digital brand strategist. I have
worked with the regional hubs of renowned global brands
from oil, automobile, and entertainment industry.
I earned my Bachelor of Arts in English Language and
Literature Studies degree from Xavier University – Ateneo De
Cagayan where I graduated with academic honors.
Job Experience
Company: Ardent Communications Inc
Duration: December 2017 – Present
Assigned Role/s: Digital Brand Strategist
As the digital strategist, I am tasked to conceptualize effective digital strategies that fit the brand's digital needs
and tell the brand's story in a way that resonates to its target audience. This includes understanding audience
and competitors' digital inclinations and the message the brand intends to convey in order to create tailored-fit
and unique campaign strategies for social media, influencer marketing, content marketing, and adwords.
Duration: July 2015 - November 2017
Assigned Role/s: PR Consultant and Research Head
Prior to taking a the strategist role, I was a PR consultant while heading the Research Department at the same
PR firm. I was tasked to create marketing proposals, draft client briefing books (including speeches and talking
points), and cover and draft press release articles about clients’ marketing and corporate social responsibility or
social investment efforts.
Company: Institutional Shareholder Services
Duration: February 25, 2015 – July 21, 2015
Assigned Role: Associate Research Analyst
Role Description:
- I worked as an Associate Research Analyst for Corporate Governance in a contractual term of five and a
half months.
- Conduct objective governance research to provide proxy vote recommendations for investment and
publicly listed companies registered in London Stock Exchange (LSE) and Irish Stock Exchange (ISE).
- Provide objective research to profile Board of Directors and their independence based on the market
that they are listed in.
- Analyze overall corporate governance structure of the companies and their compliance to the LSE and
ISE's recommended best practice.
- Provide a time pressured vote recommendations to shareholders regarding Directors' elections,
Independent Auditor's remuneration and election, as well as analysis on proposed share distribution.
Educational Background
Tertiary:
Bachelor of Arts in English Language and Literature Studies
Xavier University – Ateneo de Cagayan
Academic Scholar
Department’s Outstanding Graduate
Academic Honor Awardee
Credentials:
- Courses include literature, including British-American, Afro-Asian literature, aesthetics and humanities,
business correspondence and journalism, Critical Thinking, Applied Linguistics, Conversation Analysis,
Discourse Analysis, and Language and Culture.
- Secondary courses include Philosophy on Logic, Man, and Religion, Sociology, General Psychology, and
Political Science
- Earned an A- GPA
University Affiliations:
- Minister of Interior and Prime Minister of Xavier University Ateneo de Cagayan Parliamentary Debate
Circle (XUAdC-PDC)
- Associate Editor-in-Chief of Xavier English Language and Literature Organization (XELLO)
- Director of Central Student Government – Department of Academic and Co- Curricular Activities (CSGDACA)
- Volunteer Teacher and Scholar of STREAMS – Pathways to Higher Education
- Student Assistant Editor of Xavier University – Kinaadman Research Centre
Skills
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Digital Marketing, including Social Media Marketing, SEO, Content Marketing, and Google Adwords.
Public Relations, including press release creation
Marketing strategy including PR and Digital marketing campaign ideation, conceptualization, and
implementation
Project and client management
Leadership Skills including conflict management
