Currently working as a PR and digital marketing strategist at a leading public relations firm
As the digital strategist, I am tasked to conceptualize effective digital strategies that fit the brand's digital needs and tell the brand's story in a way that resonates to its target audience. This includes understanding audience and competitors' digital inclinations and the message the brand intends to convey in order to create tailored-fit and unique campaign strategies for social media, influencer marketing, content marketing, and adwords. I earned my Bachelor of Arts in English Language and Literature Studies degree from Xavier University – Ateneo De Cagayan where I graduated with academic honors.