Elvire Fotso

Elvire Fotso -, New York - Global executive with 12+ years of experience driving digital transformation, scaling SaaS ecosystems, and delivering sustainable revenue growth. Proven expertise in building cross-functional teams, launching customer-centric platforms, and designing engagement strategies. Demonstrated success in leading product innovation, market research, and performance monitoring in multinational environments. Strong background in strategic partnerships and negotiation across tech, telecom, retail, and fintech. MBA graduate from Columbia Business School. EXPERIENCE TAP, New York, USA 2024 Marketing and Business Strategy Consultant • Crafted go-to-market and e-commerce strategies for small and mid-sized businesses. Specific sectors: Retail, IT, Health, Food Industry • Conducted digital audits and advised to implement growth frameworks that streamlined marketing operations for 10 companies. SEPHORA, New York, USA 2023 Customer Relationship Consultancy Mission within the Digital & Marketing Department Project Manager, Remote Freelance • Led end-to-end deployment of a pan-European CRM and knowledge platform (Salesforce), improving digital customer service across 9 markets (+10k users). • Coordinated product, IT, and customer experience teams to ensure consistent user engagement and operational excellence • Orchestrated the global rollout of the portal across 9 European countries. AGACARE, Paris, France 2020 - 2022 An artificial intelligence-driven HealthTech startup focused on mental well-being. Co-founder, VP Product • Developed a digital platform focused on mental well-being, defining the product roadmap, recruiting partners, and overseeing MVP delivery. • Partnered closely with healthcare professionals to define the company’s value proposition. • Leveraged user research and behavioral feedback to improve retention by 60% and increase active engagement by over 1000% within 12 months ECONOCOM, Paris, France 2017 - 2019 A European digital leasing platform with $4B in revenue. Marketing & Customer Experience B2B Director • Launched and managed a digital services ecosystem for SMB clients, growing revenue by 20% within the first year. • Designed and implemented a partner onboarding model and performance dashboard to improve merchant engagement in our portfolio of services. • Improved digital conversion by 45% through email automation and inbound funnel optimization. • Introduced incentive programs and customer lifecycle initiatives, earning the company's UX Award and boosting customer retention. COFINA, Abidjan, Cote d’Ivoire 2015 - 2017 A leading West African bank specializing in SME and consumer banking with €80M in global assets. Marketing & Customer Experience Director, Member of the Executive Committee • Designed and launched “Wassa,” a digital wallet fintech solution that disbursed €1M in consumer loans and served 2,500+ customers in under a year. Elvire Fotso • • Page 2 Built and executed merchant acquisition and retention strategy across Senegal and Côte d’Ivoire, increasing customer lifetime value and reducing Global bank credit dependency by 8%. Led and mentored a cross-country marketing and CX team of 27 professionals across six West African markets, streamlining product delivery workflows and improving Net Promoter Score by 35%. ORANGE 2010 - 2015 Mulitples roles within the Global Rotational Program of Orange - Orange Graduate Program. Product Strategy Manager, Paris, France -) • Spearheaded launch of Google Workplace for enterprise clients, scaling revenue from €300K to €2M and cutting launch time by 50% through agile team coordination. • Formed strategic alliances with global tech players including Google, Cisco, and Oracle to integrate cloud-based services within Orange’s enterprise offerings. • Designed and executed the Business Unit cross-regional Marketing Strategy, aligning product roadmap and sales enablement to support digital transformation across business units. Corporate Buyer, 1st Role, Paris, France (2010 - 2012) • Managed the FINE tender for fixed access network evolution across 10 countries. • Led commercial negotiations for a €350M procurement portfolio, securing 30% savings (€90M), including €15M in France. EDUCATION COLUMBIA BUSINESS SCHOOL, New York, NY MBA, Executive Program, 2023 Electives: Corporate Strategy, Operations Strategy, Entrepreneurship 2021 - 2024 TELECOM PARIS, Paris, France MS, Master of Science (Telecom Engineering Studies Cycle), Information Technology Major: Computer Science 2007 - 2010 ADDITIONAL INFORMATION Working Study 2022 - 2023 • Teaching Assistant in Brand Marketing at Columbia University. Partnered with the Faculty Professor in course preparation. Graded assignments and provided tutoring to students. Language: Native French speaker, fluent in English. Volunteer Work:- • Volunteer Work : Co-founder of Leader en Elle, a professional network empowering Afrodescendant women in leadership.