Elvire Fotso

I'm Elvire Fotso, a global professional with over 12 years of experience leading digital transformation, marketing strategy, and product innovation across the U.S., Europe, and Africa. With a strong track record in launching customer-centric platforms, building cross-functional teams, and scaling SaaS ecosystems, I help companies translate vision into measurable growth.

🔹 Former Marketing & Customer Experience Director

🔹 Successfully led CRM and digital rollouts at Sephora (Salesforce, 10K+ users, 9 countries)

🔹 Co-founded a HealthTech startup, growing user engagement by 1000%

🔹 Columbia Business School MBA (Executive Program, 2023)

My freelance and consulting services include:

• Go-to-market and growth strategy
• Digital audits and CX optimization
• CRM and platform implementation (Salesforce, B2B & B2C)
• E-commerce and retention frameworks
• Team leadership in multicultural, remote environments

If you're looking for a strategic partner to support business transformation or streamline operations with hands-on execution, let’s connect.