Elvin Calayag

, o l l e H I'm Elvin Calayag Welcome to my portfolio. MY SKILLS Campaign Optimization: Skilled in managing and optimizing ad campaigns across multiple platforms, with a focus on maximizing ad spend efficiency. Expertise in Facebook Ads Manager for creating, testing, and scaling high-performing campaigns. Audience Targeting & Retargeting: Advanced knowledge in audience segmentation and cross-channel retargeting to ensure the right audiences are reached with personalized ads. Experienced in Ads Retargeting for comprehensive campaign management, improving conversion rates across platforms. Performance Tracking & Analytics: Proficient in using Facebook tracking and analytics tools to monitor performance, assess ROI, and optimize campaigns based on data-driven insights. Skilled at addressing issues like high Cost Per Lead (CPL) and Cost Per Mille (CPM) by leveraging data to refine strategies. Ad Copywriting & Creative Direction: Strong ability in Ads Copywriting, creating compelling ad content that resonates with target audiences and drives action. Worked closely with creative teams to direct the production of high-converting ads across multiple platforms. Landing Page & Conversion Optimization: Experience in ensuring seamless user experiences from ads to landing pages to improve conversion rates. Budget Management: Proven ability to manage high ad spend efficiently, ensuring cost-effectiveness and maximizing returns on investment. Automation for Media Buying: Proficient in using automation platforms like gotohighlevel.com and ManyChat to streamline campaign management and enhance workflows. Testing and Scaling: Skilled in Facebook ad testing and scaling strategies, ensuring continuous improvement and scalability of campaigns based on performance metrics. RESULTS Marketing Objectives: Conversion Campaign Industry: Restaurant Platform: Facebook and Instagram Country: United States Total Purchases = 6,515 Redemptions CPP (Cost Per Purchase) = 0.97 USD Sales: 159,292 USD Average Order Value = 24.45 USD Total Spend = 16,351 USD RESULTS Marketing Objectives: Conversion Campaign Industry: Restaurant Platform: Facebook and Instagram Country: United States Total Purchases = 3,065 Redemptions CPP (Cost Per Purchase) = 0.91 USD Sales: 59,556 USD Average Order Value = 19.43 USD Total Spend = 8,970 USD BRANDS I HAVE WORKED WITH TOOLS USED FOR MEDIA BUYING Thank you! I look forward to meeting you virtually soon!